A/B testing is a strategy that helps companies decide which changes to make on their website. It involves running two versions of the same site, one with the change and one without, and seeing which performs better. This article will give you tips to get started with your A/B tests.
A/B testing is a marketing term that refers to the process of running an experiment with two variants, or versions, of a website or app.
What are your methods for coming up with A/B testing ideas for your website? It may be difficult, mainly if you are unfamiliar with split testing. We’ll provide you with a list of suggestions to consider as a starting point. It’s crucial to keep in mind that the tests you perform should be based on the information you’ve gathered about your consumers. After all, that is the purpose of doing user testing and surveys. This list serves as a starting point and something to compare to your data, but you should certainly create tests depending on the information you’ve previously collected. It’s also a good idea to keep track of all the test concepts you come up with by keeping a list of them. Keep note of any new hypotheses you come up with for testing there. Then you may continue down the list and test after test to improve your site.
Here’s an example of a spreadsheet you may use to organize and prioritize your test ideas.
List of 20 A/B test ideas:
1. Headline is an excellent place to start
News headlines are simple to test and provide an excellent chance.
To begin with, many headlines are poorly worded. Copywriters and company owners are often distracted by the need to create something brilliant that misses the purpose and fails to persuade visitors to read on. Many headlines also fail to communicate a compelling value offer to consumers. As a result, headlines are an excellent location to start your research. They’re an essential element of any website and one of the first things visitors will see when they arrive at your site. You’ll also receive instant feedback on your headline variants, allowing you to see which one works the best.
Moxa, for example, increased their conversions by 89.97 percent by adding one word to their headline, according to a case study from Visual Website Optimizer. “Natural Joint Relief” was the control, and the new headline was “Natural Joint Relief Supplement.” Isn’t it amazing how a single phrase can have such a huge impact? So, how can you make your headlines better? Moreover, what exactly should you be testing?
The first thing to try is a more clear headline. Unfortunately, businesses often employ bright and imaginative headlines that are ultimately misleading. If this is you, one of the first things you should try is a title that plainly states who you are and what you do, rather than a creative headline that tries to make you seem hip.
The following three headline variants to examine are questions, advantages, and loss aversion.
- A question headline poses a question to the visitor to capture their attention. For example, on Crazy Egg, you might query, “Looking for an Easy Way To Optimize Your Website?” The question posed in this headline is one that most website owners would want to have addressed.
- Mentioning an advantage for utilizing a product or service is the following headline formula to explore. For example, you may say that the product will assist them in losing weight, saving time, earning more money, and so on. “Heatmaps may help you optimize your website by showing you exactly where your customers are clicking.,” for example, might be a beneficial headline for Crazy Egg. It’s simple, and it offers a reason to use the service.
- A loss aversion headline is the third headline formula to examine. In a loss aversion headline, you highlight what people will lose out on if they don’t use a product or service. Individuals are typically more concerned about losing out on something than obtaining a benefit. “With Crazy Egg Heatmaps, you can see where your site is losing money.,” for example, might be a loss aversion headline for Crazy Egg.
So, one of these headlines is the most effective? Which of the following options do you prefer: 1, 2, or 3?
Here’s a brief rundown of the three:
- Are you looking for a simple way to improve the performance of your website?
- Optimize Your Site with Heatmaps That Show Exactly Where Your Customers Click
- Find Out Where Your Site Is Leaking Revenue with Crazy Egg Heatmaps
You may have a preference for one headline over the others at this point, but there’s no way to tell without doing a test. You must first input all three variants into Visual Website Optimizer or Optimizely and then determine which one impacts conversions most. The good news is that, according to Movexa’s findings, a strong headline may boost conversions by up to 89.97% and perhaps more!
2. Call-To-Action Buttons
The call to action button is the next test you may run. To evaluate whether a modification leads to increased conversions, try various color variants, new CTA text, and different button sizes and shapes. Finally, CTA buttons are another low-hanging fruit that may be easily tested. As previously stated, Switch Video boosted conversions by 221 percent by altering one word in their CTA text. In addition, qualified leads produced from their site rose by 221 percent after they replaced “Get a Free Consultation” to “Get a Free Quote.” That’s a fantastic gain for altering only one word.
So, how can you make your call-to-action buttons more effective?
First, think of a fresh copy that you can try. For example, are you utilizing generic text from another website, such as “Buy Now” or “Get a Free Consultation,” or copy that’s unique to your product? Then, take a minute to think about what may work best for your company. You should also examine what consumers want to do at this stage in the process. Do they want to start a free trial, purchase right now, or just learn more? Make every effort to match the CTA text to your product, and the information visitors seek at that stage in the purchasing process.
After that, think about the color of your CTA button. Is there a lot of difference between the button and the rest of your site, or does it fade in? If the CTA button blends in, you should add an accent color to make it stand out. If your site has a lot of blue, you may want to utilize green for your CTAs and other elements. You should also think about if red, green, orange, or another hue encourage more conversions. Yes, color may seem minor, but studies have shown that it may significantly impact.
KISSmetrics’ CTA button is green, which contrasts with their primary hue of blue.
Another thing to think about is where the CTA button is placed. Although most websites place their CTA above the fold, this does not necessarily result in the most significant conversion rate. For instance, I discovered that placing the CTA above the fold on my landing page reduced conversions by 17%. In most instances, including the CTA above the fold is a brilliant idea, but our test revealed that this isn’t always the case. At QuickSprout.com, placing the CTA above the fold on a landing page reduced conversions by 17%. You may experiment with color, size, shape, placement, and text to discover what performs best on your website regarding CTA buttons.
3. Compare and contrast long and short copy
Whether lengthy or short content sells better is a hot topic in copywriting and marketing circles. The correct response is that it is dependent on the product or service in question. For example, certain goods need more text to overcome consumer concerns and explain how the product works. In other instances, more miniature copy that gets straight to the point is preferable since less marketing is required, and more copy would get in the way. It all boils down to the kind of product or service you’re promoting.
You’ll never know if you don’t test. For example, shorter text may seem the most excellent option for your product, but a lengthier copy can boost conversions. There are a few methods to figure out if the longer or shorter text is better, but there’s no way to tell for sure without putting it to the test. However, here are some suggestions to think about:
- 1. When selling high-ticket items, the longer text is usually required. For example, a $4,000 purchase requires more thought than a $25 buy. Thus, larger purchases typically necessitate more copies.
- 2. Complex goods require more copies. If your product is tough to comprehend, you’ll need to spend more time explaining how it works to your consumers. Likewise, consider creating additional text if your product or service is complex for your consumers to comprehend.
- 3. Make sure your content is lengthy enough to address all of your consumers’ concerns. You should conduct surveys to determine what obstacles your consumers have to complete a purchase. For example, is it more important to get a good deal than a good product? Is there anything else holding them back from buying, such as a lack of knowledge of how the product works? Once you’ve identified these concerns, make sure your copy addresses each one separately.
Crazy Egg is a fantastic illustration of how to use those three criteria to determine whether or not you need lengthier text.
Conversion Rate Experts suggested that a more extended page will improve conversions when working on the Crazy Egg website. They hoped that more individuals would join up by adding more text that addressed more of the concerns raised in the surveys. They put this to the test by making a page 20 times longer than the original. That may seem impossible, yet the new version outperformed the control by 30%.
This contradicts what many people believe to be conventional knowledge: online users no longer read. Some experts claim that since people don’t read online, you shouldn’t write too much text; however, this isn’t true, as this example demonstrates.
Those with copywriting and conversion rate optimization (CRO) expertise know that lengthier content typically leads to more sales. When someone is interested in a product or service, they are eager to learn more about it by reading about it. Of course, they won’t read if they aren’t interested, but that isn’t the kind of visitor you are concerned about. If they’re intrigued, they’ll do their research and read all they can before making a purchase.
Another essential first test to consider is the length of the copy against the size of the manuscript.
4. Compare Buy Now vs. Free Trial
If you haven’t tried a free trial, you should seriously consider doing so. Offering a free trial has been shown in many studies to improve conversion rates, which makes sense when you think about it. Customers are allowed to sample your goods for free, and they then have 15 to 30 days to determine whether or not they want to purchase them in the long run. So even while some individuals will undoubtedly terminate their free trial and not join up, it’s a win for consumers and a win for business when conversion rates rise.
Get Response tested the addition of a free trial button to their site and discovered that it boosted conversions by 158.6%. As a result, they can afford to let some consumers cancel their free trials and still profit at that rate.
Get Response boosted conversions by 158.6% by introducing a Free Trial button next to a Buy Now option.
5. Credit Card vs. No Credit Card
You may also compare the effects of needing a credit card vs. not requiring one. Companies often want a credit card upfront before providing a free trial, although this reduces conversions. On the other hand, the need for a credit card offers a barrier that visitors must determine whether or not to overcome. They may be interested in your goods, but they may be concerned about being charged if they do not cancel within a certain amount of time.
Totango recently experimented with providing a free trial without needing a credit card and discovered that it boosted free trials by 500% and paid memberships by 50%. That’s a considerable gain, and it’s worth experimenting with a free trial that doesn’t need a credit card. By not needing a credit card upfront, Topanga boosted free trials by 500% and paid accounts by 50%.
6. Trust Symbols
It’s easy to miss trust indicators, yet they assist boost online sales since many consumers are hesitant to give out their credit card information. They may enjoy your goods, but they may be uncertain about trusting you with their payment card information. Trust signals can in helpful in this situation.
Trust symbols indicate that a third party has validated your company or checkout process, and they offer consumers a reason to trust you. For example, Barcodes UK tried adding a Trust Verified badge to their website and saw a 28 percent boost in sale conversions throughout an 8-week trial. The test included 9,666 visitors, and the version with the trust seal converted at 2.33 percent. In contrast, the one without it converted at 1.82 percent, with a 96 percent probability that the findings were not random. So with only one update to the website, you’ve seen a significant increase in conversions.
The version on the right, which included a Trust Verified sign, boosted conversions by 28%.
7. Live Chat
Another feature to consider trying on your site is live Chat. With live Chat, you install a plug-in on your sites, such as Olark or Snap Engage, and then utilize it to communicate with your visitors. It’s a fantastic method to learn more about visitors’ concerns while they’re on your site, as well as an excellent opportunity to address those issues right away.
Let’s suppose you’re selling cowboy boots online, and you’re not sure why sales aren’t as high as you’d like, so you decide to add live Chat to your site. What you learn in only a few days will astound you. First, you discover that the return policy is the most concerning issue for five out of ten individuals. They like the boots and the pricing, but they are unsure how difficult it will be to return them if they do not fit properly. You may quickly respond to consumer concerns in this scenario, resulting in more sales. You may clarify your return policy to the 50% of consumers who are worried about this issue, and those customers will be more likely to purchase as a result. That is one of the advantages of utilizing live Chat. Another advantage is that you’ll learn how to enhance your website. For example, you may keep track of consumers’ questions on your website by creating a spreadsheet. Then you’ll know exactly what their objections are and what’s keeping them from completing a purchase. Now that you know there’s an issue with return shipping, you can figure out how to make your site more visible with your return shipping policy. After you’ve modified it, run a test to see whether it increases conversions. This is a fantastic method to optimize your website with live Chat.
So, what sort of outcomes can you anticipate? Because every site is different, it’s difficult to say for sure, but Ez Texting, a Visual Website Optimizer client, discovered that live Chat boosted signups by 31%. Customers might ask inquiries through Olark live Chat on the signup page if they had any. This is what Ez Texting’s Josh Malin had to say about the test for the VisualWebsiteOptimizer.com case study. I understand that testing may contradict firmly held ideas, yet it is helpful to go through a test that verifies this now and again. It will be much simpler to examine such long-held beliefs in the future. Of course, having good statistics to justify the inclusion of some paradoxical feature on our front-end sales site to the rest of the business is always helpful.
EZ Texting, Josh Mali
This statement is an excellent illustration of why A/B testing is so important. You’ll not only enhance your site scientifically, but you’ll also collect data that will help your company make better decisions. Instead of relying on your team’s views, you’ll make choices based on votes given by site visitors. By including live Chat in the bottom right corner of their signup page, EZ Texting boosted conversions by 31%.
8. Assisting vs. Selling
When it comes to selling online, most businesses adopt a complex sell strategy. They put their best foot forward and make the most persuasive pitch they can. This works in many instances, but not all of them. Customers are wary of anything that seems overtly sales, which is the issue with a complex sell strategy. Consumers are more informed than ever before and are mindful of excessive sales presentations. Yes, they still work in many instances, but ActiveNetwork’s experience shows that they aren’t always the ideal option.
ActiveNetwork opted to adopt a more supportive, helpful approach with the new email content they tested. “We think our product sells itself,” they said, “so all we’re here to do is give you any help you need in getting your event up and going.” Is it true that it made a difference? Yes, yes, yes, yes, yes, yes, yes, yes, yes, yes Leads rose by 349 percent thanks to the improved supporting, helpful content. This demonstrates that being too sales may turn off consumers. To start a discussion and a conversion opportunity, instead of attempting to be ultra-persuasive, be pleasant and helpful. According to ActiveNetwork, email content with a more helpful tone generates 349 percent more leads.
9. Removing Form Fields
Extra form fields are widely recognized in conversion rate optimization circles to reduce conversions. Of course, you never know how much an additional area will reduce conversions, but even a single extra field will likely minimize modifications by a certain proportion. This implies you should utilize the fewest fields feasibly. It also means that you should only request information that is required. For example, you shouldn’t ask for an email address or a credit card verification code if you don’t need them.
This is shown by a test I performed on Quick Sprout in which I deleted one form field. The old form included First Name, Email Address, Website URL, and Revenue, but the new one did not. On an already short form, removing that one field boosted conversions by 26%, demonstrating that even one area may make a significant impact. This isn’t to say that fewer fields will always result in more conversions. People sometimes anticipate more areas and are surprised when they don’t find what they’re searching for. There’s a possibility that adding a few additional fields may boost conversions or, at the very least, produce more qualified leads, but you’ll have to test to see. You don’t want your form to contain four fields when three will boost conversions by 26 percent.
10. Make an Explainer Video
Explainer videos are brief animated animations that explain what a website does online. They’re typically 60 to 90 seconds long and use pictures, music, and text to assist describe complex goods or emotionally connecting with visitors. They’re cool, and they’ve been proven to boost conversions. By adding an explanatory video to their site, Crazy Egg, for example, boosted conversions by 64%. They took their time to craft an incredible screenplay, and the result was a video that drew in viewers and persuaded them to join up for a free trial. That is an example of a successful case study.
Another Switch Video customer, Rypple, discovered that adding an explanation video to their site boosted conversions by 20%. They also found that it reduced client acquisition costs and increased consumer engagement and readiness to utilize the product. All of these are excellent reasons to make an explainer film and post it on your homepage or other pages of your website. Adding an explanation film to Rypple’s site boosted conversions by 20%.
11. Money-Back Guarantee vs. Free Trial
Because they seem to be the same thing, you may believe that a free trial is the same as a money-back promise, but your consumers may disagree.
On Quick Sprout, I conducted a test to see whether one converted better than the other. First, all money-back guarantee badges were removed and replaced with badges for a 30-day free trial. What’s the result? Conversions increased by 116%. This demonstrates that minor adjustments may have a significant impact and that consumers have varied perspectives on free trials and money-back promises.
12. Free Trial Length
Do you believe a 14-day or 30-day free trial is better? If you’re like most people, you think that a 30-day trial period is preferable since it offers consumers more time to evaluate your goods. That’s exactly what I believed until I decided to compare a 14-day trial to a 30-day trial on KISSmetrics.com.
The exact amount of individuals joined up for a free trial; thus, it was a tie. What’s more intriguing is that with the 14-day trial, the number of individuals who utilized the product increased by 102 percent, implying that the shorter trial time persuaded consumers to check out the free trial sooner and guaranteed they didn’t forget about it during the extended trial period. In addition, as more people learned how helpful KISSmetrics is, income increased due to the increased use.
13. Giving Free Offers a Dollar Value
Have you ever seen a late-night advertisement that said, “Order now and get a complimentary carrot peeler valued at $19.99 free?” That’s correct, buy now and get a $19.99 carrot peeler as a gift.” That’s what it means to give a free offer of monetary worth. You may quantify the advantage that someone receives from getting a free product, service, or eBook by giving a monetary value. For example, $19.99 free goods are much more appealing than a free thing worth an undetermined sum. You may utilize this strategy for free downloads, extra goods, and similar items.
On Quick Sprout, for example, I experimented with including the monetary worth of the free course I provide when individuals sign up. As a result, I improved the opt-in email rate by 22% by mentioning that the system is worth $300. So whether you’re presently giving anything out for free, you may try to add a monetary value to see if it boosts conversions.
14. Instead of screenshots, show a live version of your product
Many people use screenshots on their site to demonstrate how their product works since it’s a fantastic method to show visitors what they’ll receive if they sign up for your service. However, not as many individuals display a live version instead of screenshots. You can show customers how to use the product before buying it or sign up for a free trial with a live version. Optimizely, Olark, and Qualaroo are three businesses that display a live performance.
Instead of describing what they do on their site, Optimizely encourages you to check out their tools by simply putting in your URL. It’s a fantastic approach to demonstrate how user-friendly their product is and offer visitors a behind-the-scenes peek at how Optimizely appears. The handy little “try it out” box on Optimizely’s website allows users to test the software even before signing up for a free trial.
Olark uses a pop-up that reads “Hey, We’re Olark.” to attract attention to the product demonstration on their site. “We built this.” It’s a clever approach to get people’s attention and highlight the product they created on their site. Qualaroo also uses a pop-up poll to showcase their product by asking visitors questions. It acts as a model and a means of learning more about their guests. It also contributed to a 38 percent increase in conversion rate. Qualaroo saw a 38 percent increase in conversions after demonstrating their product on the site.
15. Create A Two-Step Checkout Process
Another option is to use a two-step checkout procedure. Limiting the number of steps and pages customers must navigate is a good idea in most instances, but in some cases, adding a step or two may boost conversions.
Conversion Rate Experts at Crazy Egg recommended a three-page checkout procedure. You must first choose a plan, then establish an account, and lastly, input your payment details. It contained the same amount of fields as the two-step procedure before, but spread out across three pages. Conversions increased by 10% as a consequence of this.
16. Offer A Time-Based Bonus as a Test
Bonuses are an excellent method to boost conversion rates. A bonus is anything you give out in addition to your leading offers, such as an additional video interview or a free guide. For example, a knife shop could provide a free sharpening with every order over $50. The incentive is inexpensive and encourages more consumers to make a purchase. Bonuses are a fantastic method to boost conversions on their own, but there’s more you can do.
Something else is providing a time-based bonus. Offering free video training and a free plug-in with the Quick Sprout Traffic System boosted conversions by 11% at Quick Sprout. But then I decided to try something else. Michael Williams proposed including a bonus for the first 50 or 100 individuals who signed up. What’s the result? With the time-based incentive, conversions increased by an additional 47%.
Good copywriters and conversion specialists know that creating a feeling of urgency is one of the most effective methods to increase sales, and time-based incentives accomplish just that. They persuade interested consumers to purchase immediately to avoid losing out on the special, limited-time deal. If this makes sense for your company, give it a go-to to see if you can boost conversions by 47 percent or more.
17. Customer Testimonials
Another common feature of CRO testing is testimonials. They’re effective because they enable you to express things you couldn’t get otherwise on your website. For example, it seems that you are bragging about your company, but it is OK if someone else does so. They also work because consumers place much more faith in what other people say about you than in what you say. You’re skewed. Customers pleased with your service give a far more impartial assessment of your company.
Here are some pointers to remember when it comes to testimonials:
- They must seem realistic. Customers will not believe a testimonial as much as another if it seems to be too far-fetched or unrealistic.
- It should include information about your company. “Business X is wonderful,” say the testimonials. I’m completely enamored with them!” However, “Business X knows more about social media than any other business we’ve dealt with” isn’t as good as “Business X knows more about social media than any other company we’ve worked with.” In only three months, they helped us quadruple our social media following!” The better the testimony, the more detailed it is.
- Make testimonies even more credible by using images and video. You don’t have to rely only on text testimonials to get your message across. Photos of the testimonial provider may be added to make it more lifelike, and videos can be used to create an enhanced testimony that ultimately conveys your customer’s pleasure.
- It’s also important to consider the location. You must not only utilize testimonials that say something unique about your company, but you must also use testimonials in the appropriate places. A well-placed testimonial on the Quick Sprout Traffic System’s checkout page, for example, boosted conversions by 6.38 percent.
Conversion Rate Experts utilize video testimonials on their website to offer more detailed testimonials and case studies.
18. Copywriting
This is an apparent opportunity for testing that we haven’t discussed before. Small or large adjustments to copy may often significantly affect conversions.
Many businesses, for example, encourage consumers to sign up for email newsletters without giving a compelling rationale. “Sign up for free updates,” they typically say, which is lovely, but every one offers free updates, so you’re not doing anything unique. You may instead provide arguments or advantages for joining up.
On his website ContentVerve.com, Michael Aagaard conducted a test on this. To entice users to sign up, the control utilized the phrase “Get new updates from ContentVerve.com.” The headline for the challenger was “Get new updates,” with three bullet-point advantages for joining up. Here’s what he added to the copy:
- Test outcomes and case studies
- Videos and articles that show you how to do something.
- Thought leaders’ podcasts
What’s the result? With a 97 percent statistical confidence level, the new edition attracted 83.75 percent more individuals than the control. This experiment demonstrates that altering or adding copy may affect conversions.
You may experiment with adding, deleting, editing, or altering text, such as headings, sub-headlines, bullet points, product descriptions, and so on.
19. Navigation Copy
Another thing to consider testing is the text in your navigation menu since the words you use matter.
For example, maybe you have a menu option called “Contact Us,” but what you want customers to do is employ you. In this instance, you might try altering the text to “Hire Us” to see if more qualified leads result from click-throughs and form submissions. Dan Siroker and Pete Koomen’s book A/B Testing illustrates this. In the book, they talk about a test performed by Formstack, an easy-to-use online form generator. Before testing, Formstack’s main navigation had “Why to Use Us” as the first menu option.
After considerable consideration, they concluded that “How It Works” would be a better choice for that place on the site. They opted to conduct an A/B test since they didn’t want to choose without testing. The outcome was a roughly 50% increase in page traffic and an 8% increase in free trial signups. These findings put an end to internal debates over whether the version was superior, allowing Formstack to go on with further testing. Formstack boosted page traffic by 50% and free trial signups by 8% after changing the text in their first menu item from “Why Use Us” to “How It Works.”
20. Carousel vs. Static Image
You may run several tests for the media on your site, such as video vs. picture, people vs. product photos, and so on. For example, a carousel vs. a static image comparison is an important test to perform. Why? Because, for some strange reason, every company defaults to utilizing a carousel on their site, regardless of whether it’s the most effective method to display their product. Maybe it’s because they seem high-tech or web designers just like them. In any case, many UX and conversion experts doubt the effectiveness of sliders, and studies have shown that they aren’t as successful as static information.
An Adobe Optimization Manager, Blair Keen, discovered that eliminating a slider boosted sales by 23 percent in one test and had no impact on conversions in the other. By eliminating the slider from the site, the challenger improved conversions by 23% in this test. So, what do these exams teach us? First, we discover that a static picture may outperform a slider in terms of conversions on occasion, though not often. Second, we find that a slider and a static image may function simultaneously, which implies the company owner can pick which option they want. In any case, testing your slider is advised to ensure you’re not undermining sales with a distracting slider that annoys consumers.
Conclusion
- You’ll come up with a lot of testing concepts over time. First, create a spreadsheet to list all of your ideas and rank them based on your best estimate of how helpful a change will be.
- Headlines and call-to-action buttons are two simple tests to do. You may test if a benefit, loss aversion, or inquiry headline performs better than the others using headlines.
- Another actual test you may do is compare long and short copies. People interested in your product are likely to learn more about it, so don’t persuade yourself that straightforward content is superior before trying a lengthy document.
- Conversion testing possibilities include free trials, not requiring payment card information before a free trial, and trust signals.
- Another test you can conduct is a live chat to determine whether assisting customers in real-time increases conversions.
- When it comes to assisting people, sometimes helpful copy outperforms highly compelling, hard-sell copy.
- Reducing form fields is another excellent method to improve conversions if you have any extra lots that can be eliminated.
- You should try making an explanation video if you haven’t already. For example, with an explanatory video on their site, Crazy Egg boosted conversions by 64%, while Rypple increased conversions by 20%.
- Another item to evaluate is a free trial vs. a money-back guarantee and the duration of a free trial.
- You can also use a dollar value to encourage consumers to purchase or download a free eBook by adding a dollar value to free offerings.
- Another way to test is to provide a real-life sample of your product rather than screenshots.
- You may also experiment with a two- or three-step checkout procedure to see whether breaking up the same fields into several stages increases conversions.
- An excellent collection of e-commerce testing ideas can be found here.
A/B testing is a marketing technique that allows for testing two different versions of an advertisement to see which one performs better.
Frequently Asked Questions
What makes a good B test?
A B test is a type of statistical hypothesis test in which the null hypothesis is that there is no difference between two groups.
What type of testing is a B?
A B is a type of testing used to determine the level of acidity in urine.
Related Tags
- a/b testing examples
- how to do a/b testing
- a/b testing statistics
- a/b testing interview questions
- a/b testing data science