There are many different ways to make your listings stand out on Google and get more traffic. These four steps will help you to do so:
1) Create compelling titles.
2) Use schema markup correctly.
3) Optimize the first 25 words in your description text box.
4) Include rich snippets of information.
Do you want more people to click on your search results? By raising the size of your Search Engine Results Pages (SERP) listing, you may increase your click-through rate (CTR) and bring more quality visitors to your website.
The majority of SERP listings are like this:
The SERPs are very competitive, mainly since Google has made many modifications to its algorithms. These modifications prioritize photos, videos, local searches, and advertisements above organic results, so a conventional listing like the one above will no longer suffice.
Steps to make your listings stand out on Google:
Step 1: Compose a comprehensive and appealing meta description.
In the realm of SEO, meta descriptions are often overlooked. While a keyword-rich meta description may not be as important in search ranking as backlinks or social signals, it may have a variety of additional effects, such as increasing CTR on SERPs. That is why it is beneficial to improve the meta description. What, on the other hand, constitutes a fantastic meta description? What’s more, how can you create one that sticks out in Google’s search results?
Here are some strategies to consider:
- Short meta descriptions should be avoided – You have a total of 160 characters to work with. So, if you can, attempt to utilize every single one of those characters. At the very least, provide enough material to fill two lines (one line is roughly 80 characters, depending on the size of the words.)
- Include a solid call to action in your message – You must encourage visitors to click through inside that meta description:
- Begin the tag with an action verb, such as “Learn why…” or “Read about….”
- “Read more…” or “Find out now…” is an excellent way to end.
- Next, pose a question: “Have you ever wondered…?” or “How would you react if…?”
- Use a cliffhanger – Take a page from soap operas and finish your meta description with a suspenseful pNext, pose like “You’ll never believe what happened next.”
- Use keywords – If the user’s search query contains terms that match words in your title or description, these phrases will be highlighted, drawing even more attention to your listing.
Enhancing your meta description is a simple approach to make your Google search results stand out.
Step 2: Make a pair of ranks.
Have you ever searched and seen two results on the first page of the SERPs that go to the same domain? This is what it may look like:
That’s what you get if you search for “cooking” on Google. The Food Network may consider themselves fortunate to have optimized two related sites and landed those places so close together. But what’s going on is that when two spots from the same domain appear in the same SERP, Google ties them together. Allow me to explain. Let’s imagine you have a domain page that ranks fourth on the first SERP and another that ranks eleventh on page two. If you optimize that lower-ranking website and bring it on the first page of the SERP, Google will move it up to the fifth place. As a result, the advantages of CTR will rise. Consider the following differences between numbers 10 and 11:
Take a look at the top ten results:
As a result, it’s a good idea to change the number 11 to a 4, 5, or 6.
This is how I would implement this strategy:
- Begin with the title and description tags, and try to match keywords on the lower-ranking page to those on the higher-ranking page. Do not use the same title or meta description again. The material must be original while also being related to the keyword.
- Examine the higher–ranking page for on-page SEO, taking notice of the keyword placement in the headers and text. Then, rewrite the lower-ranking page to reflect the higher-ranking one, but keep the content original. The same material is not something you want to do.
- Internal links should be mapped to the lower-ranking page – Drive traffic to the lower-ranking page by linking to it from other pages on your site. The idea is to employ keyword-rich anchor texts. You can build new pages, but it’s usually better to find pages that have the same category label as a page and then link out from there. You’ll gain the extra advantage of being able to update older pages this way.
- Drive external links to a page with a lower ranking – This may be accomplished in several ways:
- Volunteer to create guest articles for reputable websites, then link back to the lower-ranking page with one or two keyword-rich anchor text connections.
- Look for dead links on a website that may lead to your page. Suggest to the webmaster. This W3C tool may help you detect broken links on a website.
- Get links from government websites by emailing the appropriate ones and requesting a connection.
Get that lower-ranking page into the first page, which is a lot simpler than getting a page to the top, second, or third place. As a result, a few links may be sufficient to move a page from the 11th or 12th place to the 10th.
Step 3: Make use of rich snippets.
Rich snippets are one of the most exciting new Google features that may help you improve your search results. Rich snippets are helpful for a variety of reasons:
Recipes (type in “oatmeal cookies recipe” in the search box) 
Locations of businesses (search term: “car alarms”) 
(Enter “otter boxes” as a search term) 
(Enter “sasquatch festival” in the search box) 
The listings stand out for various reasons, as you can see in the first two instances where I used a generic search query:
- In each case, the keyword is highlighted.
- In addition, the 5-star ratings will stand out among the other listings. That star rating also adds line to the item, making it stand out even if the rating is low.
- The automobile alarm example, of course, jumps out because of the list of locations, which I had to clip out.
In the other two cases, the site links (which I’ll discuss more later) increase the listing size, making them stand out. There are several excellent resources available to assist you in getting started with rich snippets.
Step 4: Collect website URLs.
Sitelinks are links that appear underneath your core domain listing and are essentially an extension of your site based on streamlined navigation and a straightforward site layout.
Sitelinks are automatic, according to Google, and will only be shown if Google believes they would be relevant to search users. However, you may improve your chances of gaining sitelinks by following these recommended practices:
- Create a Google Webmaster account for your blog or website — If you haven’t done so, However, you are ready, go to Google and create a Webmaster account for your blog or website. The procedure is straightforward, and Google estimates it will take roughly 24 hours to complete. This procedure will assist you in achieving the following goals (which are also vital for obtaining site links):
- URL to be submitted
- Please provide a site map.
- Reconsider your site — If you’ve accomplished all of the actions above and feel your site is deserving of site links, you may request that Google examine it.
- Remove broken links — If you’re using WordPress, look for broken links using the Broken Link Checker plugin.
- Delete any HTML mistakes – Search your site using a tool like the W3C HTML Validation Service to find all the problems in tags and codes. Then, eliminate these mistakes after you’ve spotted them.
- Remove CSS mistakes – The same tool that identifies HTML issues will also detect CSS errors.
- Create excellent content – As then, eliminated from the examples above, several of my blog entries have been selected for inclusion in the site links. This is due to the popularity of specific sites, which have a large number of links going to them and a high number of social signals, which arose as a result of my extensive and sophisticated content.
- Create link bait material – You may utilize linkbait content to attract links and then list that page in the site links.
- Attract backlinks with appropriate anchor text — Because backlinks are the lifeblood of search, external connections to hero pages should be prioritized. Therefore, these are the pages you wish to appear in the site links.
- Increase organic search traffic — The more organic search traffic you can obtain, the more Google will consider your pages relevant. Use these strategies to increase the click-through rate of your search results.
- Primary navigation — For the most part, Mashable’s sitelinks are based on its simple navigation structure (links at the top of the page).
Conclusion
The fact that the SERPs are clogged with results should not deter you. Why? I’m willing to guess that the majority of the persons or corporations behind these listings will not put in the effort required to grow the size of their listings. Rich snippets, for example, have been available for over a year, but adoption has been gradual. This gives you plenty of leeways to use only two or three of the steps above. This might result in a significant boost in organic traffic. Consider what would happen if you used all four.
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