The Google Ads Editor is a tool that helps you manage your ads in the Google Display Network. It’s like an editor built right into the interface of AdWords, and it makes things easier for people who aren’t very familiar with HTML editing their code to make changes. Do you want to make changes to your Google Ads campaign in bulk? Do you have more than one person working on a campaign? Or do you want to fine-tune your advertising and keywords while on a flight?
The AdWords Editor is the solution you’ve been searching for. I’ll teach you how to utilize this free but invaluable tool, which includes many functions not available in the web-based Google Ads admin area.
Because this is an application that you’ll run on your computer, the first step is to download the AdWords Editor. Simply Google AdWords Editor, and it will appear as the top result; click on it. Then click on AdWords Editor to download it. Then, just like any other application, download and install the AdWords Editor.
The next step is to pick your default targeting once you’ve installed and launched your AdWords Editor. So, you’d want to choose a default language and location. You may also activate anonymous usage tracking if you wish to transmit data to Google to enhance the AdWords Editor. I’m going to deactivate it and then click OK.
The next step is to connect the AdWords Editor to an AdWords account to which you have administrator access. To do so, click on add account, then input your AdWords account details and click next.
Next is to decide the campaigns you want to use using the AdWords Editor. Choose all campaigns if you wish all of your campaigns, ad groups, keywords, and so on to be uploaded. Alternatively, you may choose a movement from the list by selecting the drive, checking the boxes, and clicking OK. However, we’ll utilize all campaigns for this video, so click OK.
The information from your AdWords account will then be downloaded into the AdWords Editor, which will take some time. Close the window after everything looks OK, the download is complete, and you’re ready to use the AdWords Editor.
I’m going to go through some of the critical features of the AdWords Editor now. The first feature that stands out is managing numerous accounts from inside the Editor’s interface. As a result, if you’re an agency with several AdWords customers, you won’t have to log in to each Account separately to handle them. Instead, enter one in the AdWords Editor and choose it from the drop-down option.
To create a new account, go to File, Open Account, Add Account, and input the Account’s login information. Then, use the drop-down option to choose the Account you wish to administer when you’ve done that.
Another nice feature of the AdWords Editor is the ability to make changes without immediately integrating them, something you can’t do while managing a campaign through AdWords. This is critical if you have a large team working on a drive. Because it is possible to have someone modify and then notify the supervisor, that supervisor may go in and accept or reject the conversion using the AdWords Editor.
Allow me to give you an example. Assume I wanted to increase the maximum cost per click bid for this keyword from $2 to $2 and 50 cents. You’ll see a small triangle there once I make that modification and click away. This means it has been modified, but it is not yet active. So, if I wanted to run this update past someone before incorporating it into the account, I’d inform them. They would go into the AdWords Editor and click the check changes button. That individual might observe what kind of change was created from here. They might click display details to learn what adjustments had been made if they wanted to know more.
Whether you’re doing it yourself or hiring someone else to do it, double-check the modifications before attempting to integrate them into your AdWords account. For example, if you set a maximum cost per click at the account level and then try to create a cost per click greater than that, it won’t work. So, click Check Changes and make sure there are no conflicts between the modification you made and any other settings in your Account. You’re good to go if you see green and it says pass checks. Close the window. If you change your mind or don’t want to keep that modification, click on reverse chosen changes, and the change will be undone.
If you wish to make numerous changes at once, choose to Make Multiple Changes and then the desired modification. As a result, if you’re in the AdWords Editor’s keyword area, you may add, change, or remove numerous keywords. For example, if you wanted to make several changes to your advertisements, you could select make multiple changes and then add, alter, or remove various ads from your Account.
When you’re ready to publish your changes, go to the top of the AdWords Editor and choose Post Changes. Then press the submit button. If it reads “successfully uploaded,” you know the modification has taken effect in your AdWords account.
The ability to check for duplicate keywords is the next exciting feature. This isn’t a big concern if you’re running a modest AdWords campaign with 1,000 or fewer keywords. However, suppose you’re running an extensive AdWords campaign with several movements and ad groups. In that case, it might be tough to distinguish between duplicate keywords that appear in two separate campaigns or ad groups. The AdWords Editor, fortunately, makes identifying these keywords a breeze.
To begin, go to the top of the page and choose tools. Then, select the option you want to use under Find Duplicate Keywords. You may do this if you want them to be in specific word order, such as the same keyword in the same sequence. You may also use whatever word order you choose. You have the option of selecting the kind of match. When you’ve got everything set up the way you want it, click Find Duplicate Keywords. If there are any duplicate keywords, it will alert you. If there are any, they will appear here. If you don’t, it’ll seem like this and be empty.
The next feature I’ll discuss is the ability to add draft campaigns to an account. Suppose you have numerous individuals working on the same movement. In that case, this is essential since you can offer them the opportunity to make modifications and develop campaigns from the ground up, complete with keywords, advertisements, and ad groups before they go live.
To do so, go to Add Campaign and choose either a draft cost per click campaign or a draft cost per thousand impressions campaign. After that, you’d build up the movement as you typically would. You’d give it a name, add the budget, set a start and end date if desired, and specify if it includes a display network or just a search network, and you’d be done. You’ve created a draft campaign that someone else may review, approve, and then publish to the AdWords account.
The last feature I’ll discuss is the option to export data from your AdWords account. To do so, go to the top of the page and click on the file. As you can see, you have a variety of possibilities. First, you have the option to export your complete Account. Specific campaigns and ad groups may be exported. You may save a backup file of your thorough understanding. You may also export the modifications to share with others.
Using the AdWords Editor is as simple as that. As you can see, this is a fantastic feature of AdWords that allows you to do a lot more than change your campaign without logging in. Several options might help you get the most out of your AdWords campaign.
Frequently Asked Questions
How do I manage my Google ad campaign?
A: To manage your Google ad campaign, you need to create an AdWords account.
How do I create a campaign in Google ad editor?
A: A campaign is a series of ads that work together to promote your website. These can be created in the Google ad editor, which you can find by typing ad editor into the search function on their homepage.
How do I use Google Ads 2020 Editor?
A: You can use Google Ads Editor by setting a goal to reach, then creating an ad and choosing the people you want it to show.
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