The homepage is the first impression of a company, and it’s where people find out about your products or services. The page should be designed to show off what you’re selling with an attractive layout and enticing copy/images. A first impression is something you never have a second opportunity to create. This is an excellent quotation to emphasize the value of a good homepage. When a visitor arrives on your site, you have a limited amount of time to impress them. If you don’t do this, you’ll almost certainly lose conversions, and the great majority of visitors will never return. So how do you create a positive first impression? And, more significantly, how do you enhance conversions and the worth of your homepage’s revenue? There are a plethora of tactics that work to varying degrees. But I’d want to focus on a few that I believe are the most useful and significant. These methods have been explored and applied on my own and my clients’ websites. Some customers have seen their homepages’ income grow by as much as 851 percent. This is neither a gimmick nor a ruse to persuade you to click on one of my articles. This is the kind of thing that works. Let’s get this party started.
Increasing the Revenue Value of Your Homepage:
1. Make the loading time as quick as possible.
The primary goal is to achieve a quick load time. This is possibly the most crucial issue of all since the rest of the methods I’ll go through won’t help if the majority of your visitors leave your homepage before it’s finished. Here’s a graph that shows how page desertion rises as your homepage’s load time increases:
To correctly analyze the load time of your homepage, I recommend utilizing the Pingdom Website Speed Test. You should speed it up if it takes more than 5 seconds. This post will teach you how to accomplish that.
2. Make sure you have a clear value proposition.
When a visitor first arrives on your homepage, they should be able to identify what you’re giving and why it’s worthwhile for them to explore your site further. This requires one simple but crucial step: creating a clear value proposition.
A value proposition, according to ConversionXL, is an explicit declaration that:
- discusses how your product solves or enhances the condition of your consumers (relevancy),
- provides particular advantages (quantified value),
- explains why your ideal consumer should purchase from you rather than the competitors (unique differentiation).
On neilpatel.com, I present the following value proposition:
It’s concise, simple, and to the point. Here are a few more nice examples. Dollar Shave Club does an excellent job at it:
Unbounce is the same way:
You get my drift. Check out ConversionXL’s tutorial for a more in-depth explanation and ideas on how to construct a compelling value proposition.
3. Include a person’s photo.
A few years ago, the research looked at the influence of adding a person’s photo on site performance. A/B testing of two very different landing pages built for Highrise, a CRM software firm, was used in the research. The initial design was simple yet busy, indicating that there was a lot of information. On the other hand, the new design was quite basic and included a massive image of a lady smiling. The outcomes were unmistakable. The lady smiling in the second design resulted in 102.5 percent more sign-ups. Here’s how the two methods compare:
So, what does this mean? First, putting photographs of people (pleased people) on your homepage will boost conversions significantly. This formula is what I use on my neilpatel.com homepage, and it’s worked out great:
Others who are successful bloggers follow suit. Do you know who this person is?
Here’s a new one for you:
Marie Forleo, on the other hand:
Matt Barby: Hello, my name is Matt Barby, and I’m here to
Here’s a quote from Lewis Howes:
These aren’t well-known people. They aren’t actresses or models. They’re only bloggers, after all. Those who have been successful. They’ve discovered that having a face on the screen significantly boosts the homepage’s revenue.
4. Make it simple to access your contact information.
Putting your contact information in a prominent location on your homepage may not seem to be a huge concern at first. It may seem to be a minor detail. However, it is much more significant than you would believe. In fact, according to KoMarketing research, Sixty-four percent of visitors to a company’s site want to see the company’s contact information.
It’s not simply your essential information, such as your email address. Most individuals desire detailed contact information, such as your phone number, email address, and physical location. KoMarketing claims that Buyers will be hesitant to submit a Request for Proposal (RFP) or fill out a form to request a demo or RFP if contact information is missing. This is vital, in my opinion, so that visitors can discern whether you’re a reputable business with an actual location rather than a sleazy snake oil salesperson wanting to steal their money and go.
5. The About Us section is the same way.
According to the same KoMarketing survey, 52 percent of visitors to a firm’s site desire to learn more about the company. This is one of the easiest methods to gain prospective clients’ confidence and trustworthiness. They’re checking to see whether you’re a natural person. The navigational menu at the top is usually the most excellent place for your contact information and the About Us section. It’s located above the fold and may be discovered in a matter of seconds. If you have a short homepage, though, you may put these parts at the bottom, as I do on neilpatel.com:
6. Don’t give your customers too many options.
There’s one common mistake I see numerous businesses make. And that’s because they have too many options on their homepages. To give you an illustration of what I’m talking about, consider the following:
I’m willing to bet that the great majority of people that arrive on this website are overwhelmed, if not immobilized, by the amount of information available. It’s just too crowded. Here’s how it works. People love having a variety of alternatives and choices, however, only to a certain degree. Too many options may be paralyzing, and many individuals will choose to do nothing. Here’s a snapshot from The Harvard Business Review, where they discuss a choice study from 2000:
If you have many different items, create a filter so that visitors can find what they’re looking for without being overwhelmed.
7. Allow a visitor to sign up instead of forcing one.
Do you know what I despise? When I go to a website to try out a trial version or make an immediate purchase, I am greeted with a lengthy registration procedure. It’s pretty inconvenient and irritating at times. What’s more, guess what? Most other folks feel the same way. The $300 Million Button is an article created by User Interface Engineering (UIE) regarding this topic. If you’re not sure what I’m talking about, I recommend you look it up. To cut a long tale short, most first-time consumers find it inconvenient to be required to register before purchasing anything. Many people despise it. I like a consumer’s comment who stated that I’m not looking to start a relationship. I want to make a purchase. This, I believe, puts it up wonderfully. Make sure your consumers don’t have to jump through many hoops. Allow them to do their desired activities as guests instead of registered users. That alone might have a significant influence on your income. The paper from the University of Illinois at Urbana-Champaign shows how huge of an impact it may have. Here’s an example:
8. Attend to the concerns of visitors.
Let’s be honest about it. It doesn’t take much for a prospective buyer to turn around and leave your website. And the majority of individuals will have several issues that they want to be addressed before making a purchase.
Here are some of their most prevalent concerns:
- Your organization does not correctly comprehend my issue.
- What if your product fails to solve MY problem?
- Why should I put my faith in your firm?
- Why should I buy your product when so many other (perhaps less expensive) choices are available?
Your objective is to allay any fears or objections they may have. But how do you go about doing it? It generally begins with recognizing the issue that your demographic is experiencing. Here’s an excellent Basecamp example:
This shows visitors that Basecamp is aware of how chaos and misunderstanding may cause stress and interfere with project development. Allow Basecamp to assist them in getting things back on track. A few testimonials are usually helpful in demonstrating that a product can solve a prospective buyer’s issue. If it has worked for so many others, it will work for them as well.
Here are some suggestions for trust builders:
- InclFirst includes firms with whom you’ve collaborated or been endorsed.
- Third-party “trust seals,” such as those from the Better Business Bureau, should be included.
- Finally, mention any honors or certifications acquired by your firm.
Finally, explain why your pricing is what it is and what clients will receive from you that they won’t get from rivals when establishing value.
9. Create a sense of scarcity or urgency.
If a visitor doesn’t convert immediately away, you’re likely to lose them for good. You want to strike while the iron is hot, which means when they’re on your website. Scarcity of urgency is one of the most effective methods to do this. On neilpatel.com, I achieve this by including a feature that reads “Training Begin in X length of time.”
It starts counting down as soon as a visitor lands on my homepage. This has worked well for me in terms of persuading people to take action and increasing conversions. There are a variety of techniques to generate scarcity or urgency, and I don’t have time to go through them all here. However, I recommend reading this piece from Marketing Land, which outlines using urgency psychology to increase conversions. There is absolute scarcity, and there is artificial scarcity. Fake scarcity is a sleazy, underhanded strategy that most people will detect. Always be truthful.
Conclusion
Several things determine the income value of your homepage. Trying to find out what makes your visitors tick and understand the psychology of user experience may be frustrating. However, I am sure that using these tactics will positively influence the process. You may utilize them to establish quick credibility, stimulate more browsing, raise conversions, and eventually increase income.