The internet is a dynamic place, and understanding how to evaluate your website’s ranking potential can be difficult. There are many metrics that you could use, but this article will focus on link building as one metric to help assess the ranking potential of your website. Other websites are beginning to connect to your site due to your efforts. That’s fantastic news, and it’s an essential part of your SEO approach. However, some hyperlinks are more critical than others. How can you know if a link is good or bad? Unfortunately, no one measure is utilized to answer that question, unlike other aspects of your website. That is what prompted me to develop this manual. I’ll demonstrate the things to consider when examining a link to see whether it will help you rank better in Google. This information will be essential for analyzing current connections and determining if it’s worth contacting a website to request a link for something like an unlinked brand mention or resource page. Evaluating relationships is maybe the most crucial skill for your comprehensive link-building approach. You’ll be able to select sites that will have the most influence in terms of rankings and website traffic if you understand the potential strength.
Steps to Evaluate Link’s Ranking Potential:
1. Relevancy.
Is this website appropriate for my company? This should be the very first thing you ask yourself. It’s a frequent fallacy that all links are beneficial and will enhance your ranking immediately. That isn’t the case at all. Google’s algorithm is so robust that it can tell the difference between two websites in terms of relevance. It’s possible that acquiring too many links from unrelated sites can affect your rating. Let’s imagine you’re in the business-to-business arena and you’re selling SaaS. It’s not relevant to your business if you obtain a link on a website focused on first-time pet owners. Don’t get me wrong: there are situations when connections from unrelated websites may be beneficial. Perhaps your company was mentioned in a news article or anything similar. However, I prefer to be cautious with all of this in mind. One of the most significant aspects to examine, in my opinion, is relevance. So, how do you determine if a website is relevant to your own? It isn’t always as simple as it seems. It’s not always possible to discern what a website is about merely by looking at its name. Let’s imagine you’re in the content marketing industry and you come across a link on Quick Sprout. You can’t tell whether a website is relevant just by looking at its name. Fortunately, you can quickly find out what websites are all about with a bit of scrolling. I generally start by reading the most recent postings on the site.
Both you and I know that Quick Sprout is relevant in the content marketing sector. However, if someone had never visited our site before and came to our blog to assess the potential of their link, they would be able to figure things out very fast. Content marketing is the topic of the most recent blog article. There are many other connected subjects and instructions, as you can see from the sidebar. So it’s a fair assumption that a Quick Sprout connection would be beneficial to your content marketing brand. However, it isn’t always that evident. Take a look at a website like IMPACT, for example. Their blog discusses a variety of issues. As a result, if you look at the most recent entries, you could wonder whether the site is still relevant. Continue looking around to see if they have a menu with categories or anything similar:
The highlighted content that you see right now is about website design.
As a content marketer, you see that the issue is on the outskirts of your brand, but you’re still undecided. However, if you go to the sidebar menu, you’ll see categories like:
- Inbound marketing is a kind of marketing that attracts customers
- generation of content
- Marketing through video
- designing a website
- SEO
By taking the time to look around, you will better grasp the website’s purpose. You now know that a link from this website is 100% relevant to your company.
2. The authority of a domain.
Now it’s time to look for The authority of a domain. Again, I’ll use Quick Sprout as an example to show you. All I did was run the home page URL through the source of a domain checker from Small SEO Tools.
There are tons of other tools online for checking The authority of a domain. But for our purposes today, this free resource gets the job done just fine. You may also utilize premium services such as Moz. Moz will provide you with ten free inquiries every month by establishing a profile. Even if you don’t intend to do this on a regular basis, it’s worth checking them out. Based on these results, Quick Sprout has an authority of a domain of 71, which is very good. The head of an environment and page authority are usually listed side by side, regardless of the tool or software. But when it comes to evaluating a link’s ranking potential, page authority isn’t as relevant. Page authority would only matter if your link was on the site’s homepage, which I’m assuming it won’t be. The control of a domain, on the other hand, is consistent throughout all pages.
3. Domains that are referred to.
Another way to determine authority that’s a little bit more robust and accurate than page rank is the number of Domains deferred to a website TGoto Majestic and registering for a free account. to get this number signing up will take you less than 30 seconds. Only your name, email address, and password are required. You may include your company’s website if you like, but it’s not essential.
Here’s what the report looks like when I evaluate Quick Sprout for Domains referred to. The more Domains that are referred to a website has, the better it is for your link building strategy. External backlinks aren’t as important as internal backlinks. Because Google does not value links that come from the same site repeatedly, this is the case. Here’s an illustration. Assume Quick Sprout is mentioned and linked in every blog post on another website. We’ll suppose the site has 1,000 blogs for the sake of simplicity. Although this tool from Majestic counts it as 1,000 external backlinks, Google does not. From a ranking and authority standpoint, Google will only consider it 1 or 2 votes. You may upgrade your Majestic membership or subscribe to Ahrefs to examine the top external backlinks of a site you’re questioning if you truly want to delve further. This can help you determine if the area in issue has backlinks from other authoritative websites. If you answered yes, your link ranking potential will undoubtedly increase. However, suppose you see a lot of backlinks from spammy blog comments or other sources. In that case, you’ll realize the site isn’t as authentically authoritative in Google’s eyes as the first Majestic metrics suggest. Viewing a website’s thorough external link profile has this advantage.
4. Trust.
Majestic also provides another useful measure that you can use for free. The score is based on a 0-100 scale and is termed the trust flow score. Here’s an example of where to look in a report for it.
The trust flow score in this scenario is 29. Although this seems to be a poor score, it is excellent. For analyzing a link’s ranking potential, anything above 10 is regarded acceptable in terms of trust flow. The trust flow is based on all of the web’s recognized trustworthy sites. When highly responsible websites connect to other websites, part of that trust is passed on. This software works similarly to page rank. The notion is that a reliable site will not connect to a harmful, spammy, or unreliable site. As a result, if you obtain connections from highly regarded areas, that trust will be transferred to your website, which will enhance your rating. In the Majestic report, go through the educational ref backlinks and governmental ref links.
Backlinks from.edu or.gov websites are seldom found on spammy sites. However, if an area you’re examining includes educational and governmental reference backlinks, you may be confident that the domain is reliable.
5. The age of the domain.
There are also plenty of tools on the web for determining a site’s link, like Scamadviser, since it provides more information about a site’s credibility. Here’s a peek at the Scamadviser report for Quick Sprout
Quick Sprout has a perfect score of trust. This is not the same as the trust flow statistic we discussed previously. This tool is used chiefly to identify phony internet shops and frauds. But you can also find the The age of the domain if you continue to scroll through the report.
Not everyone thinks that The age of the domain makes a difference when you’re evaluating a link’s ranking potential, but I think it’s crucial. Because older websites are usually more authoritative, this is the case. They already have domains in place. When generating backlinks, it’s in your best interest to go for older sites wherever feasible. The environment should be at least five years old, in my opinion. However, 10-15 years would be preferable. If a fresh new website links to you, it doesn’t imply the connection isn’t strong or will do you harm. However, in my experience, older domains tend to convey more trust and authority than newer ones.
Conclusion
So that’s how you go about determining the ranking potential of a link profile. There are five major elements that you should examine.
- Relevancy
- The authority of a domain metrics
- Domains that are referred to
- Trust
- The age of the domain
Use this guide as a reference for how to research all of these elements. This will make it much easier for you to evaluate links and build The authority of a domain.
Frequently Asked Questions
How do you evaluate site quality for link building?
A: I use the Google Keyword Planner to generate a list of keywords that have been searched for recently.
How are links building campaigns measured?
A: A link building campaign is measured by the number of links you can provide to your website and how high their significance (linking power) is.
What metrics may indicate link power?
A: Link power is the amount of signal strength you have with your internet. It can be determined by how many bars appear on your phone or web browser.