The social experiment is a marketing tactic that has been used to significant effect by companies as diverse as Mcdonald’s and Microsoft. One participant spends $162,301 on clothes for the test, while another gets absolutely nothing (not even pocket lint). They then compare how each individual feels about their financial state at the end of six months. In the past year, I’ve developed a new addiction: shopping. And it’s not because I’m a fashionista. The truth is that I am completely uninterested in them. Because it’s so comfy, I stroll around in.com t-shirts and basketball shorts at home. I’d wear it all day if it were up to me, especially in business meetings. However, in the past year, I’ve discovered that I manage to get more enormous commercial opportunities when I dress up. It’s mostly because people believe I’m wealthy because of how beautifully I dress. Surprisingly, I’ve been doing OK for a while now; however, I’ve only been dressed quite correctly for the last 12 months. Because I’ve learned that dressing correctly generates trust and trustworthiness, I’ve always dressed modestly. And because of my attire, I increased my consultation charge from $100 to over $1,000. I thought it would be a great experiment to take clothing to the extreme and see what spending six figures on clothes would do for my career because I don’t do much consulting anymore. Before I detail what I discovered, bear in mind that you may accomplish identical outcomes without spending nearly as much money. After this piece, I’ll show you how. So, let’s get this party started.
What’s the best way to spend $162,301.42 on clothes?
That is an excellent question. I had no idea that garments could be that expensive. Tom Ford, Dolce & Gabbana, and Burberry are the three boutiques I shop at the most. I also like to dress in black, white, blue, or grey since I am a conservative businessman. As a result, I’m not purchasing anything that seems insane. I buy so that I may attend many business meetings and activities. The bad news is that suits, coats, tuxedos, and briefcases aren’t cheap. Plus, since I deal with many of the same folks regularly, I try to avoid wearing the same outfit repeatedly. Suits like the ones shown cost between $2,000 and $7,000 per.
The price of a briefcase like the one below starts at $3,000…
Shoes like the ones below range in price from $1,790 to $5,500.
It doesn’t end there, either. WIt all adds up when you throw in the accessories, like belts, ties, and tie clips. Even my white dress shirts come to around $750. So now that you know how someone can spend so much money on clothing let’s look at how it’s helped me earn more money.
How to Make More Money by Wearing Fancy Clothes?
What people see is what they believe. If people think you seem successful, you are successful in their eyes. It’s a bummer since I’d instead donate the $162,301.42 to a charity than buy clothing, but I know I need to expand my company because it will pay me long-term. This will enable me to make more enormous charitable contributions. Nonetheless, I have a great wardrobe that I strive to put on anytime I leave home. Almost every time I leave my house, I get praises from unexpected individuals. And some of them want to know what I do for a living. Unfortunately, none of those chats have resulted in business opportunities because, let’s face it, most people you meet on the street can’t afford to send you a six-figure check. The majority of individuals do not own a firm, and most people do not hold positions of authority in the corporate sector. In business meetings, wearing decent clothing is quite beneficial. I’ve had so many conferences that I’m confident that I can close around 1 out of every 4. The fact that most individuals believe the prices I’m offering are ludicrous is why I can’t close at a more significant percentage. For the last four and a half years, I’ve kept note of every meeting I’ve attended. My closing ratios, average pitch price, firm name, participants in the discussions, their job descriptions, and other information are all on a large ExcWhenthat when I began to dress correctly, the individuals at these meetings thought I was very successful. As a result, they wanted to be linked with me, which has helped me boost my closing percentage from 25% to over 40%. That implies that four out of ten meetings are joining up with me right now. The distinction is enormous! It was so large that it generated an additional $692,500 in income. It’s even more incredible when you realize that nothing else changed: my presentation, the pricing, or the kind of organizations I was dealing with. The only different thing was the clothing.
How may clothing aid in the formation of connections?
Because I wouldn’t say I like shopping, I seldom go to the store to purchase clothing. However, a couple of basketball players strolled into Dolce & Gabbana in Beverly Hills while I was there. I have no idea who they were or what they were up to. I thought it was strange that they were all strolling around in tiny groups. One of them approached me and said I had “swag.” I had never heard the phrase “swag” before, but I took it as a compliment. He inquired as to my occupation, to which I responded with my typical spiel about me wasting my time on the Internet, and he proceeded to tell me a little about himself. He is the financial manager for some well-known sports figures. He teaches them how to put money aside and invest it wisely. He took my phone number since he wanted to learn more about the Internet, and he also gave me his Starwood corporate code, which I could use to save a few hundred dollars a night whenever I go. It may not seem signifilike cant savings, but it adds up quickly when you realize that I’m on the road for at least 200 days a year. While several of his basketball teammates were out and about, one of them bought up a $2,000 cashmere sweatshirt. He wanted to know what I thought about it. I told him I had already purchased it since I loved it so much. When asked what I planned to wear it with, I answered gym shorts since I want to wear them while running.
He felt I was insane, and I am to some level. Following that, I got a slew of messages from him and his pals, offering me complimentary NBA ALL-STAR tickets worth roughly $4,000, a couple of accessible courtside seats to Miami Heat games, and a few new business chances.
But is it possible that it’s just me?
I opted to undertake this experiment with a buddy because I wanted to see whether it had the same impact on someone who didn’t have as much money, expertise, or business relationships as I had. Mike Kamo, a friend of mine, agreed to participate in the experiment with me. His outcomes were also outstanding. But, before I get into the results Mike witnessed, here’s how he looked a year ago. Mike’s wardrobe cost him a little under $10,000, and now he dressed like this.
Mike has a background in sales and sales management, having worked at a car dealership. After visiting a few tech events dressed like in the picture above, Mike noticed that people began approaching him and asking what he did. He received a lAfterg tech event, and a couple of those individuals, Mike noticed that uals recruited him. Mike saw about helping them expand their sales teams and fine-tune the process. He did it on a revenue-sharing basis, and it paid off so spectacularly that he began to earn six figures every month. You may argue that he could have achieved the same outcomes in his old clothing, but he didn’t. He has always been a self-assured and extroverted individual. PWhenhe approached them at tech gatherings in a t-shirt and jeans, people were friendly to him, but no one wanted to work with him. Why? Because they didn’t think he was successful. Mike just acquired a Lamborghini, which adds to the intrigue of the experiment.
He generally drives a Mazda, but a friend who runs a Lamborghini dealership asked if he would purchase one as a favor. Mike didn’t want to buy this automobile, but the dealership needed to sell one more car to meet their monthly sales goal. Lamborghini would offer them a massive cheque for moving volume if they achieved that figure. Mike purchased the automobile because the dealership was ready to take a loss on it. Although the car depreciated after he drove it off the lot, he may still resale it for a profit of $12,000 to $13,000 after taxes, which he intends to do. So he decided to take it for a spin and publish a few photos of it online, just as most of us would. What do you think occurred after he did that? He got 107 inquiries from company owners on Facebook. Most of them asked Mike to invest in their companies, but five gave Mike a piece of their company in return for advice. Mike has agreed to work for one of the firms, which would pay him $50,000 up in advance for his services. Given that all he did was share a photo of himself in a flashy automobile, that’s not terrible.
Conclusion
You may do the same experiment on a shoestring budget. Clothing does not have to be costly. I pushed myself to the limit, as I do all too frequently. The most crucial aspect of fashion is how nicely the garments fit you. You can go to stores like Zara and H&M and get beautiful clothes that provide exceptionally well for a few hundred bucks. You may also hire a tailor to assist you in changing the fit if they don’t work correctly. People assess how well we perform based on what they can see, which is a terrible fact. One of those things is clothing. According to Mike’s experiment, cars are also one of the items that others use to criticize us. You should not, under any circumstances, spend more than $100,000 on clothing. Because I didn’t want to take my eyes away from my computer, I chose companies that could send their staff to my house for a fitting while I was still working.
Frequently Asked Questions
Is spending money on clothes okay?
A: It is perfectly okay to spend money on clothes you would like to buy. There are many ethical considerations involved in buying clothing, such as how the materials and processes were made and if the workers who produced them had a fair wage.
What is a reasonable budget for clothes?
A: $100 is a reasonable budget for clothes.
How much money does the average person spend on clothes?
A: The average person spends about $1,300 a year on clothing.
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- cheap trendy clothes