How to generate leads on Twitter? This post is a comprehensive guide that’ll get you started. It includes the best tips, tricks, and tools I’ve found while generating more than 100k in revenue from Twitter ads. Twitter is a fantastic social media platform for generating leads. Unfortunately, Twitter isn’t often associated with marketing. You’re making a significant mistake if you’re not utilizing Twitter to boost your company. Around 200 billion tweets are sent out each year. This is a staggering figure. People may believe that Twitter’s most OK days are behind it with so much competition in the social media industry. That isn’t right. The popularity of Twitter has never been higher than it is now. Consider the following figures:
Across 328 million people use Twitter around the globe. Compared to the 2 billion monthly active Facebook users, it may not seem like much. Even still, 328 million isn’t a tiny figure. You may use Twitter to generate leads and enhance conversions in various ways. It’s not too late to start utilizing Twitter for business if you haven’t already. I’m a specialist in this field, which is fortunate for you. I’ve assisted companies in increasing their Twitter engagement by more than 300 percent.
Using Twitter to produce leads:
Recognize why people are using Twitter.
It would be best if you first established who you want to sell to before beginning. For example, are you attempting to interact with every single Twitter user? That is not a viable plan. Instead, concentrate on your existing clients and target market.
Figure out who it is:
- Using your company’s name in a sentence
- I’m interested in your personal information
- interacting with your opponents
- tweeting about industry-relevant topics and goods
Suppose you want to increase the conversions market to these folks. Approximately 80% of Twitter users have tweeted about a company. After seeing a company’s name mentioned on Twitter, 54% of respondents looked up the company, retweeted the material, or went to the firm’s website. Why do you believe so many individuals mention businesses in their tweets? Customers may use Twitter to interact with their favorite companies. That’s why a third of Twitter users express their thoughts on items and companies.
As a marketer, you must welcome this interaction. Recognize that this is a fantastic chance for brand visibility and development. When someone tweets at your company, you must reply quickly. Brands take an average of 10 hours to respond to people on social media, according to Sprout Social. Customers will only wait 4 hours for a response there, so you must perform better. Delegate this responsibility to your marketing team if you don’t have time to reply to tweets. This guy can react to people on Twitter in a matter of minutes, using just their smartphone. Knowing this information is critical if your target market includes millennials and baby boomers.
Almost half of them use social media to follow businesses. Based on everything I’ve said thus far, it’s clear that Twitter users want to interact with companies on the network. Now that we’ve established this, it’s time to put this knowledge to work for your firm by generating leads.
Learn how to utilize the advanced search query on Twitter.
I noted before that Twitter has over 328 million users and 200 billion tweets each year. Not all of these people or tweets are related to your company. To produce leads, the trick is to filter out the ones that aren’t useful. Twitter’s advanced search queries are my favorite technique to find the most valuable and substantial source of leads. This is how you go about doing it.
- Step 1: Select “Advanced search” from the drop-down menu.
I’m sure you’re acquainted with Twitter’s standard search bar. Look for “Search filters” on the left side of the screen from your search menu. To continue, click the “Advanced search” option.
- Step 2: Include keywords that are relevant to your business.
The results from this search box will be much more accurate than the general search bar you’ve been using. Add terms and phrases relevant to your marketing goals, industry, and target market. For example, let’s imagine you’re the owner of a website that sells outdoor sports equipment in the search field, types like hiking, biking, backpacking, camping, mountain paths, or surfing. It all relies on the purpose of your lead generation marketing strategy. You may want to add phrases like snowboard boots, skis, and snowboard goggles if it’s winter. Don’t lose your mind. To begin, focus on a few keywords and phrases.
- Step 3: Look for relevant usernames (accounts).
Including accounts in your search might help you get even more precise results. Are you stumped as to what to put in these fields?
Here are a few recommendations:
- your personal information
- Competitive profiles in the area
- competitors on a large scale
- experts in the field
Adding your personal information to the search may be the only obvious suggestion on this list. But maybe not many people mention your company by name on Twitter. As a result, the others are as vital. Is there a lot of talk about your competitors on Twitter? Those are the people who might become your clients. What about a professional in the field? Let’s proceed with the outdoor sports shop example. This search query might be expanded to include Sean White’s Twitter account. Because he’s a professional snowboarder, it’s logical to assume that people who tweet about him are interested in snowboarding gear. The options are limitless. You need to be creative to obtain the most accurate and relevant results to produce leads.
- Step 4: Make sure your location is turned on.
For the advanced search query, your location services will be switched off by default. To get more relevant results, turn it on. For the sake of simplicity, I’ll stick with the sports shop scenario. Let’s pretend the business is in my hometown of Seattle, Washington. You have an online shop, but you don’t deliver outside the Pacific Northwest. Tweets about hiking equipment in Florida aren’t going to help you get leads. It’s simpler to restrict your search now by adding a location rather than later when you have to sift through questionable results. If you have a worldwide ecommerce store, however, you may want to eliminate the location option in the search. It’s all up to you. However, I would still advise concentrating on a particular nation or area. As a result, you’ll be able to categorize your leads and advertise to them appropriately.
- Step 5: Filter the dates.
It’s probably too late to consider someone who tweeted about your firm three years ago as a lead. You’ll want to double-check that your search results are both current and relevant. Begin with the most recent couple of months. You may undoubtedly stretch it to the prior six months or the preceding year if you want more results. These five steps are pretty simple to follow. Start with the advanced search query the next time you’re looking to create leads on Twitter.
Make use of hashtags to market your business.
Hashtags are an excellent technique to promote your business. If you can get enough people to use your hashtag, it has the potential to go viral and trend. Here’s what’s hot in Seattle right now:
Make a distinctive and original hashtag for your business. Take a look at the sponsored hashtag at the top of this Papa John’s picture. It’s far simpler to read #NationalPizzaMonth than #nationalpizzamonth. Granted, this hashtag will function even if it is typed without capital letters. This capitalization method, however, should be used in all of your tweets. It’s easy to read, and it might save you from humiliation. Susan Boyle, a British singer, used a hashtag to advertise her new album in 2012. To promote it, she used the hashtag #susanalbumparty. Although it’s safe, the use of some letters without spaces or capitalization may look incorrect. #SusanAlbumParty is far more appealing and avoids any ambiguity. But, who knows, you could want to be sly with your hashtags in the hopes that one of them will become viral. That is something I would not promote or endorse. Tweets using hashtags are also more likely to be retweeted.
Retweets will undoubtedly bring your brand to the attention of a larger audience. The greater the number of individuals who use the hashtag, the more likely it will become viral or trend on Twitter. Check out who has used your hashtag. Make an effort to communicate with these individuals. It’s a suitable method for generating leads.
Use Twitter to provide customer service.
Encourage your consumers to contact you on Twitter if they have any questions, complaints, or other concerns. Why? Because your brand’s responsiveness will be visible to others. It boosts your chances of generating more leads by increasing your exposure. On social media, customer service interactions are on the rise.
Customers are aware that they may contact their favorite businesses through Twitter and anticipate a response. If other companies reply to their customers’ tweets, your consumers will expect you would as well. Ignoring your customers’ tweets might result in a poor customer service reputation. On the other hand, responding to them quickly might have the opposite impact. Customers will voice their dissatisfaction. Things like these happen. Don’t allow a lousy tweet to get the best of you. Respond courteously and attempt to resolve the matter. Make no excuses or act defensively. Keep in mind that this contact will be seen by everyone, so maintain a professional demeanor at all times. Consider what occurs when a consumer receives a favorable reaction from customer service:
The client is likely to perform one of two things:
- Please share your experience.
- suggest the brand
It’s much simpler for the consumer to perform both things if the engagement takes place on Twitter. Providing excellent customer service may do much more than just generating leads. It can quadruple your earnings. When used for customer support, Twitter may help to lessen customer frustration.
According to a recent survey, Twitter is the minor aggravating customer care medium. As a result, you already have a leg up.
Get to know your consumers.
Now that you’ve learned how to obtain leads on Twitter, it’s essential to make sure you’re converting them. Reach out to everyone tweeting about your company, goods, or sector. Let them know you’re willing to assist. Remember our sophisticated search query? Some people may be completely unaware that your brand exists. What can you do about it?
Here are some pointers:
- follow them on social media
- enjoy their articles
- RT what they’ve written
- respond to their tweets directly
They would undoubtedly know about you now if they didn’t know about you before. So make sure your personal information is active. Give your potential customers a reason to stick with your brand.
Consumers are more likely to follow a firm on Twitter to get a discount.
They would also want to receive:
- freebies
- entertainment
- updates
- sales
- unique stuff
Your lead-generation plan will be ineffective if your Twitter account isn’t accomplishing these things.
Conclusion
Twitter’s content consumption has increased by 25% in the previous two years. On Twitter, users want to communicate with and engage with their favorite companies. As a result, people from all around the globe are tweeting about topics that are important to your company. The key is to figure out how to filter those results to create leads. To do so, use Twitter’s advanced search queries.
It’s a fantastic method to tailor a search depending on:
- words
- phrases
- languages
- profiles
- locations
- dates
This data will provide you with the most up-to-date and accurate findings. Once you find a prospective lead, reach out to them directly. Follow them on social media, and try to get them to follow you back. Run promotions, and offer stuff that is unique on your feed. This will entice users to interact with your page. Twitter is also a fantastic tool for providing customer care. If consumers have a good experience with your firm on Twitter, they are more likely to tell their friends about it and suggest it. Finally, use hashtags to get visibility for your company in a unique manner. All of these pointers can assist you in boosting your Twitter lead creation approach. Direct lead generation is when you can reach out to a specific person and offer them an incentive for participating in your campaign. Indirect lead generation is when you can find people interested in your product or service but don’t know that they’re already signed up with your company.
Frequently Asked Questions
What are leads on Twitter used for?
A: Leads are used on Twitter to indicate a user is following you. It should be noted that the usage of leads has changed over time, and it can no longer be assumed they will follow your account.
Does Twitter have lead generation?
A: Twitter is not known as a highly effective lead generation platform. It has many followers, but it has low engagement rates, which means that the likelihood of conversions is relatively tiny.
How do you generate leads quickly?
A: The best way to generate leads is by using a list of phrases that people search for on google. This will help you find the correct information and make it easier to create content that generates interest on your website.
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