A waterfall of downloads is a marketing strategy used by many companies for their products. It’s ideal for generating interest and hype about a new product before it even comes out.
In this article, you will learn how to build your waterfalls of downloads using different tactics like content distribution platforms or torrents, etc., and calculate the cost-benefit calculation on your business model. It’s thrilling to write your first ebook. However, after it’s completed, you’ll need to figure out how to get it into the hands of your intended audience. It would be a pity if your book were unread after hard work, late hours, and detailed study. Those who have just published an ebook, are currently writing one, or intend to write one shortly should consider your distribution options. Even if you’re the most acceptable writer globally, no one will know about you or your work if you don’t know how to promote yourself. That’s how your ebook distribution plan should be approached. Consider yourself a marketer. Not everyone who has excellent writing talents is also an expert in marketing. If you need help getting many people to download your new ebook, you’re lucky.
Steps to create a torrent of downloads for your ebook:
Begin accepting pre-orders.
Please don’t wait till the ebook is finished to advertise it. Taking pre-orders early on is a terrific strategy to generate excitement for your ebook and brand. It may look even more tempting if folks know they can acquire the ebook ahead of time. Uninvited: A Novel was promoted using this method by Lysa TerKeurst.
This strategy works well because it incentivizes customers to buy the book in advance. Anyone who pre-ordered this copy received immediate access to the first five chapters. They’re also pushing some unidentified limited-edition goods. Both of these campaigns have the potential to stimulate readers’ curiosity. Having the ability to download chapters offers individuals a sense of exclusivity. They have something that just a few people have. Plus, if they love the first few pages, they may decide to promote the book independently. Create additional methods to get customers to pre-order your ebook before it is available. If you’re going to charge for downloads, you may provide those who pre-order a discount. Even if no one orders it ahead of time, getting it out there generates excitement about your ebook and exposes it to prospective readers.
Make an audio recording of it.
Reading ebooks isn’t for everyone. Making an audio version of your book may help it reach a bigger audience. However, print books are still more popular than ebooks and audiobooks, according to the Pew Research Center:
Although ebooks are more popular than audiobooks, the research shows that some consumers still prefer to listen to audiobooks. But how can publishing an audiobook help your ebook get more downloads? Put the two of them together. Assume your ebook download also includes a free audio version. You may sell this in whatever manner you choose. You may also charge for the audiobook and make the ebook available for free. If you keep releasing alternative versions of your ebook, you’ll appeal to a larger audience and receive more downloads.
Each chapter should be turned into a blog post.
If you have a well-maintained blog, you should use it as a marketing tool. You already have a following that recognizes your voice and visits your website to read your blog. Those are the folks you should concentrate on initially. Downloads from your blog readership will be far more straightforward than from folks who don’t know who you are or have never heard of you. Rather than merely blogging about your ebook once or twice, write a post on each chapter to produce many blog material. This marketing method has several advantages.
First and foremost, it allows you to update your website with new material. This is beneficial for SEO and increasing your Google rating, which may increase visitors to your website. On the other hand, blogging is helpful since it allows you to advertise your fresh material via your various marketing platforms. Bloggers have been utilizing social media as their primary technique of getting attention to their articles for the last four years:
You have a reason to publish on your social media sites every time you write about a new chapter. Another incentive to follow this method is that these blogs will be elementary for you to create. With your ebook, you’ve already done all the difficult labor. These blogs will summarize the chapters you are already quite familiar with. This material will take you very little time and effort to create. You’ll earn ebook downloads if you can keep your readers interested with these blog postings. Just make sure you don’t reveal everything on your blog. Otherwise, your readers will not be motivated to download the ebook. Tease your readers just enough to keep them interested, but insist that they download the ebook to acquire all of the details.
Distribute a download link across your website.
You must, without a doubt, market your ebook on your website. However, don’t limit your marketing to a single landing page. Instead, distribute the download link across your website. Just make sure it’s not too much; otherwise, it’ll come off as spam. Conversion rates are more significant for websites with basic designs. Put a CTA button on your main page, sidebar, and slider menu. When someone visits another page on your website, a pop-up window containing a download link should display. This will indicate that your ebook is available for download. Unfortunately, marketing experts are now misusing CTA buttons:
Only around half of all websites contain a CTA button that can be seen in under three seconds. That’s a long sentence. More than 70% of companies don’t have call-to-action buttons on their website’s internal pages. Commit sure you don’t make this error. You should also start A/B testing your CTA button’s location, size, language, and color. These tests will assist you in improving the effectiveness of your website to obtain the most exposure possible.
Make an effort to get downloads from your email subscribers.
You should be best if you strived as many downloads as possible from those already acquainted with your business, as I said previously when addressing blogging. This is when targeting your email subscribers comes in handy. These folks are interested in your brand and voice enough to sign up to get frequent updates from you. It’s simpler to target your current audience than get new readers. Take a look at how Help Scout use this strategy in their email newsletter:
It’s straightforward and to the point. Except for this new ebook, they aren’t attempting to advertise anything else. The message concludes with a clear call-to-action button that acts as a link to download the ebook for their members. If you charge consumers for an ebook download, you might attempt to convince them to purchase it by giving a discount to your email subscribers.
Publish infographics based on your ebook’s study.
People are drawn to pictures. Infographics are beneficial since they assist in increasing the number of visitors to your website. This is why. Other websites will utilize your photos to better their material if you start generating high-quality infographics. You’ll get a referral link as a consequence. This will enhance the likelihood of your book being seen by a larger audience. You may even use your book’s title as a logo or other distinguishing symbol on all of your infographics. for example, the title of the chapter you were referring to might be included in the headline of each infographic. Don’t be afraid if you’ve never created an infographic before. It’s pretty simple. You may make personalized infographics using various free web tools and resources. To get started, go to Canva.
Don’t pass up guest-blogging possibilities.
Remember how I stated earlier that having a blog on your website may help you get more downloads? Writing guest articles may also help you gain more ebook downloads. Guest articles allow you to reach a new audience with your ebook. Your brand and voice may be unfamiliar to readers of other blogs. On the other hand, your guest article may be able to capture their interest. You’ll be able to obtain referral links for your guest articles, just as you can with infographics. You may also direct these referrals to the download URL directly. Too many individuals, in my opinion, turn away guest-posting possibilities. Almost 40% of bloggers don’t do any guest posting at all.
This is a total squandered chance. Instead, it would be best to take advantage of any guest posting opportunities that come your way. Just make sure their website shares your brand’s fundamental principles. You don’t want to be linked with people who don’t share your values. If no one offers you guest-blogging possibilities, look for them independently. Websites will be ecstatic to provide guest blogging since it allows them to publish fresh material without performing any effort. This is a win-win situation for all parties involved.
On a live video broadcast, read portions.
My top marketing trends to watch for in 2018 are live videos. This is a fantastic chance for you to connect with and engage your audience on social media.
Begin with platforms like:
- Facebook Live is a live broadcast on Facebook.
- Live on YouTube
- Instagram Live is a live video stream on Instagram.
Use the platform with the most social media followers. It’s fantastic if you have many followers across all of these platforms. All of them host live video broadcasts. Make sure your live broadcast isn’t monotonous. You should read some chapters to give them a sense of what to anticipate from your book, but it isn’t the only thing you should do. Live video, according to marketing experts, is a terrific technique to improve your interaction with your followers:
Answer questions about your writing process, research, and inspiration for the ebook in real-time. You may even give some copies free to viewers of the live broadcast.
Use social media networks to your advantage.
To advertise your ebook, make sure you use all your marketing distribution channels. I’ve previously spoken about your website, blog, and email list. You’ll want to use social media for more than just broadcasting live videos; you’ll also want to use the other capabilities To get the message out to your followers, post photographs and videos. Encourage Facebook shares and Twitter retweets. In your Instagram bio, provide a download link. Consider how many people you have on various sites. Before the release, go after them. The release date should be heavily promoted. Maintain your social media marketing approach once the book is finished to increase downloads. You may also attempt to collaborate with social media influencers on these sites.
Make your brand known.
Why would anybody want to read your e-book? First, you must begin to promote your brand. Make a name for yourself as a topic specialist. Let readers know whether you have a degree in a particular sector or any personal success stories relating to the topic of your book. To help you create your brand, answer the following questions:
What qualifies you to produce an ebook? First, your book will get credit if you effectively brand yourself. Second, more people will be interested in hearing what you have to say due to this. Third, more downloads will result as a result of this.
Conclusion
To obtain downloads, it’s not enough to write an ebook. To ensure that people download your ebook, you must follow the necessary procedures. Begin accepting pre-orders. To build hype and gain exposure before the book is released. Second, make an audio recording of it. To make the text more appealing to people who prefer listening to books. Third, make a blog post about it. Each chapter of your ebook may serve as a starting point for a blog post. You may even benefit from guest-blogging chances. Fourth, create infographics to increase the number of visitors to your website. Ensure your site includes a clear CTA with a download link on every page. People who already know who you are should be your target audience. To build a genuine relationship with your audience, use social media as a distribution route and broadcast live videos. Finally, always make your brand known. So people know you’re an expert on the topic and qualified to write this book. If you follow these guidelines, you’ll have no trouble attracting many people to read your newest ebook.
Frequently Asked Questions
How do I create a download link for my eBook?
A: Since the release of Beat Saber on PS4, Sony has continued to allow users to import them and then export their copies. This is a big step forward for people who cannot buy it locally due to any reason, including price or region restrictions. So if you’re looking for a way around that, then exporting your copy might be the answer youve been waiting for!
What are the seven steps to creating an eBook?
A:
1. Planning
2. Writing the initial draft of a book
3. Formatting and editing your work for publication
4. Publishing your finished eBook
How do I make an interactive eBook?
A: A quick and easy way would be to write a story, then have it translated into multiple languages so that people can read it in their native language.