Google Analytics is a free tool that helps you understand how your visitors use the website. It’s important to know what people want, and it will help with advertising which can be costly for small businesses. By installing Google Analytics, you’ll be able to better track site visits, traffic sources, and conversions so that you can make educated decisions on where to invest more time or money to keep the business growing. After some trials and tribulations, you finally got your WordPress site up and running. Perhaps this is a recent achievement, or your website has been online for some time. In any case, you’ve been getting by with simple statistics that tell you how many people visit your site, how long they stay, and so on. While these are excellent places to begin, you may find that you aren’t getting the complete picture after a while. To take things to the next level, you’ll need additional information about your website and visitors. And the most effective method to do so is to use Google Analytics. You’ve probably heard of Google Analytics, but you may not be aware of its advantages, why you’d want it, or how to set it up and use it. That is precisely what we are here to assist you with. Google Analytics is utilized by 54.6 percent of all websites, according to W3Techs Web Technology Surveys. This raises its popularity to the point where it should grab your curiosity. And that piqued your interest enough for you to set up Google Analytics on your WordPress blog.
Here’s some of the data you’ll be able to collect with this new feature on your website:
- For example, how many active users are on your website at any one moment?
- Website visitors’ age, gender, and location
- The total number of people who have visited your website.
- Whether people find your website via a search engine, social media, or other means, it’s essential to keep it updated.
- What are the most popular pages?
- How much time do visitors spend on each page?
- plus a lot more
As you can see, Google Analytics offers a wealth of data that may impact how you use your website, as well as how visitors use it. It’s time to learn how to set up Google Analytics now that we’ve established that it’s a must-have for your website.
When installing Google Analytics in WordPress, a few things to keep in mind.
You can install Google Analytics on your WordPress website in a few different methods, but the most straightforward one is to use the MonsterInsights plugin. This plugin gives you access to unique capabilities like events tracking, file download tracking, configurable dimensions, and more, in addition to being the most straightforward option. The installation procedure isn’t complicated if you follow the steps correctly. You must first establish a Google Analytics account before proceeding to WordPress to complete the installation. You may then begin the procedure.
Here’s a rundown of the actions you’ll take to set up Google Analytics.
- Create a Google Analytics account if you don’t already have one.
- Install the MonsterInsights plugin and turn it on.
- Follow the MonsterInsights setup wizard’s instructions.
- Add-ons may be chosen at any time.
- Activate the WPForms plugin.
- Wait for Google Analytics to begin gathering data before proceeding.
- In your dashboard, you may see stats.
The Good
There are other methods to install Google Analytics in WordPress, but the most user-friendly one is to utilize the MonsterInsights plugin. The processes are simple, and you don’t need a lot of website expertise or experience to use this application. By incorporating Google Analytics into your website, you have access to a wealth of information that will benefit your site in various ways. Some of the advantages of utilizing it are listed below.
- Enhances the overall user experience. The way users interact with your website (as revealed by Google Analytics) tells you whether there are any trouble regions or navigational challenges.
- Increases the effectiveness of your content marketing campaign. For example, you can check what posts and pages receive the most views and strive to develop more content by looking at what posts and pages get the most ideas.
- Increases the effectiveness of your inbound marketing campaign. Because you’ll be able to identify where your website’s visitors originated from (search engines, social media, etc. ), you’ll be able to figure out where to invest your marketing dollars and where it’s a waste.
- Enhances your understanding of your websites. The information given by MonsterInsights/Google Analytics enables you to understand your website in general and test alternative techniques.
The Bad
The most challenging component of implementing Google Analytics in WordPress is deciding which approach is ideal. Some users choose the more time-consuming and complicated installation methods solely because they dislike plugins. MonsterInsights is a well-known plugin that millions of websites have used for years. We strongly recommend using this plugin to install Google Analytics since it is the most convenient approach. The second aspect of Google Analytics in WordPress that individuals have difficulty with is examining the data after it has been set up. Using the goal feature is an excellent method to fix this issue. Goals may be put up in Google Analytics to track how things are going on your website. For example, you may create objectives for the length of time users spend on your site, the number of different pages they visit, the number of individuals that see those pages, and more. Keep in mind that Google Analytics isn’t something you should check daily. Instead, make the alert option, which will notify you if anything seems out of the ordinary. For example, you may have it alert you when the number of visitors to your site drops below a certain threshold or spikes significantly higher than typical.
Steps to install Google Analytics in WordPress:
Step 1: Set up a Google Analytics account.
One of the best aspects about Google is that it is entirely free. Setting up a Google Analytics account is free, and it will provide you access to data that might transform the way you use your website. You’ll need your Google account to log in (this means your Gmail account if you have one). If you don’t already have one, you may create a Google account.
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- Make a username for your account.
After you’ve created your Google Analytics account, the first thing you’ll do is give it a name. Because this is a name that will be used internally if your website is for your company, make the account name your company’s name. If it’s a personal website, use your account name.
- Fill up the blanks with website information.
The next step is to provide the name of your website, the URL, the industry category, and the time zone to guarantee that Google Analytics is gathering data from the proper domain.
- Accept the service’s conditions.
To complete your account setup, you must agree on the Google Analytics terms of service.
- Identification number and code for tracking
Your Tracking ID and tracking code will be shown on the last screen of the procedure. You’ll need this ID and code if you choose a different, more complicated way of installing Google Analytics in WordPress. On the other hand, you do not need this information on hand if you employ the MonsterInsights technique, as we are doing here.
Step 2: Install the MonsterInsights plugin and activate it.
Now that you’ve set up your Google Analytics account, it’s time to set up MonsterInsights on your website so you can link the two. MonsterInsights is available in a paid premium version and a free version. If you want more sophisticated features like ad monitoring and more, you need to upgrade to the premium version. On the other hand, the free version has a wealth of information and is the one we used for this tutorial. To install this plugin, go to your WordPress dashboard’s Plugins page and select “Add New.”
- Install and activate the plugin.
After you’ve finished downloading the plugin, you’ll need to activate it and go through the setup process.
Step 3: Use the MonsterInsights setup wizard to complete the process.
After you’ve enabled the plugin, you’ll see a new item named “Insights” in your dashboard’s sidebar.
To begin the setup process, click here.
- Select a website category.
The kind of website determines the setup procedure you go through. For example, you have the option of creating a company website, a blog, or an ecommerce site.
- Google Analytics should be connected to MonsterInsights.
This is the point at which the Google Analytics account you set up is linked to your website.
- Select a user account.
Select the Google Analytics account that corresponds to your established in Step 1.
- Allow MonsterInsights access to your data.
After that, you must grant Google Analytics permission to link with MonsterInsights. If you want to finish the procedure, you can’t miss this stage.
- The true connection
The link between the two will be completed on this last screen.
Ensure the profile mentioned corresponds to the website you want to connect to. If it doesn’t appear straight away, click the arrow to the right to view a drop-down menu of additional possibilities. Congratulations! Click “Complete Connection.” This section of the procedure is now complete.
Step 4: Select add-ons.
MonsterInsights has premium add-ons that may help you get the most out of this plugin. You may find them in the new MonsterInsights’ settings.
Step 5: Install the WPForms plugin.
Forms, such as a contact form, give another way to collect information to develop your website. WPForms is one of the best plugins for adding records to your WordPress site quickly and effortlessly. Connecting your form to Google Analytics and MonsterInsights, regardless of the sort of form you choose to put on your website, will enable you to perform the following:
- Check out which pages convert the best.
- Examine which forms get the most submissions.
- Learn how to make your forms more efficient.
- And more
- Activate the WPForms plugin.
Go to your WordPress dashboard’s “plugins” page and look for the WPForms plugin.
Activate the plugin when it has been installed.
- Make your very first form.
Create your first form on WPForms by following the step-by-step instructions.
You may select from various accessible themes in WordPress, or you can make your own from scratch.
Step 6: Wait for Google Analytics to begin gathering information.
It’s thrilling to set up Google Analytics for your WordPress website. You’ve carefully completed all of the stages and followed the preceding guide step by step. However, when you look at your dashboard, there is nothing there. So don’t jump to the conclusion that you do anything wrong right away. Wait a day instead. It might take up to 24 hours for Google Analytics to start presenting data.
Step 7: Go to your dashboard and look at the stats.
From your WordPress dashboard, you can quickly see your Google Analytics analytics. All you have to do is go to Insights –> Reports and look at the comprehensive report from there.
You may see more information retrieved by Google Analytics by scrolling down on that summary page, including:
- A single user’s browsing session is referred to as a session.
- Pageviews are the number of times a user visits a specific page on your website.
- The average session length is the time spent on the page in seconds.
- Bounce rate is the proportion of visitors that only go to one page.
- New vs. returning visitors: the ratio of new vs. returning visitors.
- Device breakdown: a breakdown of the devices utilized to visit your site in percentages.
- Top ten nations: the top ten countries your website’s visitors come from.
- Top ten referrals: the most popular websites that bring visitors to your site
- Top pages/posts: the most popular pages and posts on the site.
By subscribing to MonsterInsights Pro, you can access extra data such as which landing pages you should update to increase traffic, which downloads are the most popular, and more.
Frequently Asked Questions
How do I add Google Analytics to my WordPress site?
A: To add Google Analytics to your WordPress site, you need to install the plugin Google Analytics by Yoast and then activate it. This will allow people visiting your website to view their browsing habits on a fundamental level to understand better what is going on with your visitor’s experience.
How do I install Google Analytics for free on WordPress?
A: To install Google Analytics for free on your WordPress blog, you must first sign up for an account. Then, visit the website of Google AdWords and create a new campaign to put ads on websites like yours. After that is complete, go back into your WordPress dashboard and select Install add-on from the left menu bar where it says Plugins. From here, you can search through all of the installed plugins until finding one called Google Analytics by Drury Solutions. Click this plugin to activate it.
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