HubSpot is a powerful marketing automation software that helps businesses manage their leads, sales teams, and customer relationships. This CRM review will give you an idea of what it’s like to use Hubspot for your business needs. HubSpot is frequently rated as one of the best customer relationship management (CRM) software solutions, and these high rankings aren’t by chance. HubSpot offers an extended range of capabilities that make it a strong contender for enterprises and organizations who need CRM software to manage existing customers and locate new ones. It features one of the most extensive free versions among CRM systems on the market, and it will suffice for certain firms’ customer management requirements. HubSpot’s subscription levels provide very competitive pricing for organizations of all sizes and in all sectors that want increasingly sophisticated services. HubSpot has continuously been named first among the finest CRM software. That isn’t to say that HubSpot is without flaws. We’ll talk through the positive and negative aspects of HubSpot (but mostly good).
Pros and Cons of HubSpot
Pros
- With no trial period, the free version is quite strong.
- It’s simple to go from the free to the premium levels.
- For a CRM, this is an all-around good product.
- It is simple to use and understand.
- Excellent assistance features
- Closely integrates with email accounts
- Aids in the execution of social media campaigns
- Features that promote corporate success are the focus of this book.
- It’s simple to create performance reports.
- Hundreds of third-party items are supported.
- Client calls may be recorded and saved.
- Especially beneficial for new businesses.
Cons
- Extra features and items quickly add up in price.
- Pricing levels might be difficult to comprehend.
- Large enterprises may not require its characteristics.
- Using advanced features requires some training.
- There are no sales or marketing functions in the free edition.
- Customer assistance through live chat might be improved.
How HubSpot Measures Up to the Best CRM Software?
For a multitude of reasons, HubSpot is our top-rated CRM software. First, we like how HubSpot can customize its feature set to meet the demands of team members and workers depending on their specific job responsibilities.
In addition, HubSpot distinguishes itself by providing an entirely free tier for its software rather than simply a free trial. The free edition of HubSpot isn’t extreme, but it’s an excellent place to start for small organizations. If you enjoy HubSpot’s free edition but need more features, you can upgrade your account.
If HubSpot isn’t suitable for you, here are some other great CRM options:
- B2B sales features are the emphasis of Salesflare. It keeps track of every encounter with a prospective customer and extracts critical data from those interactions to help your salespeople improve their communication skills. Instead of concentrating on B2B sales as much as Salesflare does, HubSpot has a greater all-around emphasis on managing client relationships.
- Small companies may use Zoho CRM to handle all parts of their operations using accounting and inventory management software packages. It’s simple to integrate Zoho CRM with other Zoho tools in your firm. Despite having many software tools and packages, HubSpot lacks native accounting and inventory management capabilities.
- Salesforce and HubSpot are comparable in terms of the services they provide to their clients. However, one of Salesforce’s most significant advantages is its ability to provide granular data to customers, which allows them to pinpoint specific areas of success in their marketing and sales initiatives.
- Project tracking is available in Insightly, ensuring that team members are constantly aware of activities that need attention and the status of projects. Essential project management software adds to HubSpot’s CRM package, but Insightly’s project management capabilities are more akin to high-end project management software.
HubSpot’s Workforce
CRM software brands are available for practically every business size, whether a small company with a few employees or a massive corporation that needs assistance managing client connections.
Small and medium companies gain the most from HubSpot, although it can be used by practically any firm. HubSpot’s free version is one of the reasons why so many small businesses adore it. It provides enough capabilities to enable businesses with little resources to create email marketing campaigns (with tracking), manage processes, and manage contacts.
HubSpot’s feature set may not suit large enterprises because of its limited integrations with other tools and lack of flexibility. Furthermore, the higher levels for larger enterprises might be costly in terms of package fees.
Although it works very well for small firms, it’s worth noting that many major companies utilize HubSpot’s CRM and seem to benefit much from it. Trello, BBC, Lucidchart, and the San Francisco Chronicle are among these businesses.
Salesforce is a popular option among large firms searching for CRM software. This is because it has a few more complex capabilities for these sorts of businesses than HubSpot, and it allows them to have everything they need in one place.
Capabilities of HubSpot
HubSpot provides a comprehensive feature set that includes all of the features you’d expect from one of the top CRMs.
HubSpot’s CRM software comprises a collection of “hubs.” Organizations may buy the hubs separately to save money or buy them all together in a fully equipped bundle.
We’ll start by going through the features in each of the hubs. The pricing levels within each corner and bundle costs will be discussed in the next section.
Sales
HubSpot’s sales hub is the most potent component of the HubSpot CRM suite, including everything a company might need to aid with sales lead creation and conversion.
Your salespeople may create templates for creating sales-oriented email campaigns using HubSpot. They’ll also be able to monitor the outcomes of such emails, such as whether or not customers opened them.
Among the qualities that distinguish HubSpot Sales are:
- Salespeople may always be up to date on each client’s account status by recording conversations with them and storing the audio files with the client’s information. Even call transcription is available at the Enterprise tier.
- Sales Data: Using HubSpot, you may create marketing materials that mirror your sales strategy and plan. Salespeople can access marketing resources they may use again and again by saving them in HubSpot.
- Sales Pipeline: You don’t want to lose track of your sales leads because of oversight while you try to develop them. HubSpot keeps track of all your interactions and sends you reminders so you don’t forget anything.
Marketing
Some CRMs are missing key marketing elements, while HubSpot’s marketing hub provides a slew of high-end functionality to help clients develop campaigns. They can manage complete campaigns from inside HubSpot, making the process much easier. In addition, HubSpot can assist with marketing components such as designing and measuring the performance of advertisements, maintaining numerous social media accounts, establishing a landing page that keeps customers engaged, and producing blogs and articles, to name a few.
Once the marketing campaign is up and running, you can track its success using many built-in analytics tools. Reports demonstrate which aspects of the marketing effort work and which are not. These technologies are helpful for tiny businesses that cannot engage a professional marketing staff. In addition, they assist the firm in giving the impression that a marketing team manages the account.
Apptivo provides basic email marketing skills at a low price if your firm wants to save money and doesn’t need the complete marketing elements offered in HubSpot. Among the leading CRMs, Salesforce comes the closest to matching HubSpot’s marketing features.
Service to Customers
After you’ve developed a good collection of customers using HubSpot’s sales and marketing hubs, you’ll need to be able to manage your interactions with them to keep them happy. Few things are more aggravating than spending a considerable amount of time and money to acquire a client only to lose that customer due to bad customer service on your part. HubSpot provides your front-office employees with the tools they need to service your clients effectively and efficiently.
HubSpot’s primary function is to create tickets for client requests, ensuring that no bids slip through the cracks. In addition, HubSpot captures all customer conversations, whether they come in the form of chat, social media, email, or another medium. This guarantees that your staff doesn’t miss any communications and that your customers get the attention they deserve.
System for Managing Content (CMS)
Having the capacity to convey specific information to your clients and customers without occupying your sales or support staff’s time becomes more critical as your company expands. One approach to achieve this is to post general information on your website, which you’ll create using a content management system (CMS).
You may construct web pages using HubSpot’s CMS hub’s built-in editor, which is incredibly simple to use. You will save money if you make your web pages in-house rather than employing an outside development team. You’ll also be able to update the data as required in a short amount of time. In addition, HubSpot provides SEO (search engine optimization) tips to ensure that your web pages have the highest chance of delivering your desired outcomes.
HubSpot’s CMS isn’t as feature-rich or robust as a dedicated CMS like WordPress or Wix right now. However, it does an excellent job with the essentials, and HubSpot’s CMS is one of the finest in the CRM software business.
Operations
The operations hub manages connections with third-party applications, making data exchange between HubSpot and the apps your company uses easier. This is HubSpot’s most recent hub. It aids in data synchronization and management automation. The volume of data entering the system from third-party applications might get overwhelming as your company expands. The operations hub aims to make data management much more straightforward.
Prices at HubSpot
HubSpot’s pricing is a bit perplexing. Individual hubs may be purchased separately, or a bundle can be purchased to acquire the majority of all of the seats. You may also choose from various price levels within each hub (including a free tier in some). The Enterprise tier is available on all corners, and you’ll need to get a bespoke pricing quotation. The Enterprise tier, on the other hand, comes with a free trial. HubSpot’s pricing is not depending on the number of users. Instead, it charges a one-time cost for all of the services offered in each tier. HubSpot also provides a specific bundle for beginning businesses at a significantly discounted pricing. You’ll get all of the features from the preceding story, plus a few more, in each price tier.
Free
HubSpot’s free tier genuinely sets it apart from its rivals because it doesn’t have a trial period that expires after 14 days or so. Marketing, sales, and customer support functions are among the features available in the free tier. You’ll also have an email marketing tool and customer support ticketing. You may move all of your settings and data from the free level to a more comprehensive subscription tier at any time.
Sales Hub
- Starter: For $45 to $50 per month, you’ll get specific automation tools, as well as the ability to make phone calls via the program and a reporting dashboard.
- Professional: You’ll get sales statistics, forecasting, and customized sales campaign features for $450 to $500 per month.
Hub for Marketing
- Starter: For $45 to $50 each month, you’ll get email marketing tools, targeted ad campaigns, and chatbots.
- Professional: You’ll get SEO advice, social media account management, and automated marketing campaigns for $800 to $960 each month.
Hub for Customer Service
- Starter: For $45 to $50 per month, you’ll get automated customer care ticket generation, conversational bots, and service response time reports.
- Professional: For $360 to $400 per month, you’ll get ticket pipeline monitoring as well as customer satisfaction surveys.
CMS Hub
- In the CMS hub, HubSpot does not have a Starter tier.
- Professional: You’ll get a website editor, SEO optimization tools, and automatic security monitoring for $270 to $300 each month.
Hub for Operations
- Starter: For $45 to $50 per month, you’ll be able to personalize the data you get from your third-party app connections.
- Professional: For $720 to $800 per month, you’ll get a program that scans your data, removes redundancies, and automates specific data collecting and management tasks.
CRM Suite in a Box
You’ll have access to all of the free tools as well as each of the hubs listed earlier if you purchase the HubSpot CRM Suite. In addition, you may tailor your CRM Suite bundle to include just the capabilities you need. A yearly commitment is required for these packages.
- Starter: For 1,000 marketing connections, it costs $68 a month, but it does not include the CMS hub.
- Professional: For 2,000 marketing connections, the price starts at $1,600 per month.
- Enterprise: For 10,000 marketing connections, the price starts at $4,000 per month.
Integrations with HubSpot
HubSpot interfaces with most standard tools and applications for email monitoring, including Gmail and Microsoft Outlook. HubSpot’s free tier allows you to extract data from various third-party applications that your company currently utilizes. For more advanced integration options, you may need to upgrade to a subscription tier in the operations hub. Visit the HubSpot App Marketplace to discover all of HubSpot’s integrations.
Reports from HubSpot
HubSpot can provide reports in various formats, including ad conversion, call conversion, email conversion, and sales team or individual representative performance. HubSpot creates reports using data you put into the app. You’ll need to switch to a premium tier if you want personalized essays. However, the free level does provide some rudimentary report-writing capabilities.
HubSpot is simple to suggest. Its broad feature set, easy-to-use design, capacity to service a range of enterprises, and sales tracking features help it earn its place as a top CRM. In addition, it ensures that all team members are on the same page in terms of sales, marketing, and customer service, which is critical to any organization’s or business’s success.
Frequently Asked Questions
Is HubSpot good for large businesses?
A: HubSpot is a powerful online marketing platform that offers excellent tools for conducting digital marketing. If you want to take your business to the next level, try out HubSpot for size and see how effective it can be. They offer free trials, so if you want to give them a shot first, why not?
What are the five core objects within the HubSpot CRM?
A: The five core objects within the HubSpot CRM are Campaigns, Leads, Contacts, Activities, and Reports.
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