It’s no secret that every online marketer wants to see their website rank higher on search engine results pages (SERPs). With so many websites vying for the same spot, it can be difficult to tell which tactics are helping and which ones are hindering your site’s performance. The good news is there’s a way to measure what type of related questions you’re getting versus organic traffic. Google’s “related questions” is a feature that allows you to show your organic search traffic in the form of related searches. This can be done by using keywords or phrases. For example, if you wanted to see how much traffic you received from people searching for “how to make a website,” you would use the keyword “web design.” The majority of SEOs target Google’s most competitive traffic. Years ago, it was the only option, but Google has since added a slew of new possibilities, many of which may be utilized to boost search traffic. The most incredible thing about these capabilities is that most SEOs never attempt to use them. You’ll want to take advantage of them if you’re a wise person. I’d like to call attention to one of these characteristics—the new one: Related questions. You may have come upon them when looking for a variety of keywords. The search results show as little boxes (usually around the 4-5th spot).
When a searcher clicks on one of the questions, it expands to provide a short possible response as well as a link to more information:
These links will get a lot of clicks. I’ll describe how related links operate later in this piece and then show you how to improve your site’s chances of appearing in these searches. Why should you be concerned about “related questions”? It’s an excellent function, but is it worth putting in the time and effort to appear in relevant questions? I believe the answer is yes, so I’m writing this post. While it’s still a relatively new function, it’s exploded in popularity. When “similar inquiries” were initially introduced in early 2015, Moz began monitoring them. They were found in little over 1% of searches. However, there have been significant increases in the number of searches with similar questions since then, and this increasing tendency may continue:
Related inquiries appeared in little over 8% of all Moz-tracked searches at the end of 2015 (which is a considerable percentage).
When do you get “similar questions”?
The problematic element is determining which searches result in relevant inquiries. You’d assume that since they’re called related questions, they’d only come up for pursuits that are framed as questions. In reality, the reverse is true. Related questions seldom appear in the search results of particular inquiries (like other questions). Instead, they often arise when a broad phrase is included in the search query. If you look for “US food pyramid,” for example, you’ll probably find something like this:
When a searcher types in a comprehensive word, Google assumes they seek generic information. Google gives typical queries (and answers) with the “similar questions” box to assist people in finding a more precise route to learn about. Take a few minutes to look up a few generic phrases in your area and see if the “related questions” box appears. Even if you don’t discover many, this does not rule out the possibility that Google uses “similar questions” in your area. Unfortunately, there is currently no simple method to locate them. So, there are still things you can do to take advantage of this additional traffic source, so keep reading.
What are the sources of connected queries and answers?
It’s time for us to do some research. Assume someone is looking for “gyro sauce.” They’ll see a panel like this one with “related questions”:
Let’s elaborate on one of the responses and look at the answer, and link in more detail:
It is, without a doubt, a pertinent response to that topic (a tzatziki sauce recipe). It’s only natural that Google uses the data it has for the related inquiry query: “How do you prepare tzatziki sauce?” That Allrecipes article does, in fact, rank first for that query. Isn’t that all there is to it? That’s not the case. In fact, many of the solutions Google recommends aren’t even near the top of the search results for their own inquiry. Almost all, though, are on the first page. Consider the query “search engine optimization backlinks.” Within the findings, there are a few linked questions:
When we search for “What is a backlink?” on Google, the webopedia page comes up as the fourth result.
Clearly, you don’t have to be number one for a similar inquiry to be included in a related question. However, having a high ranking will assist.
How can you make your response appear in related questions?
There hasn’t been very much in-depth analysis done on “Questions that are related.” Simply looking at enough of these linked questions reveals that there are a few key characteristics that influence the responses chosen:
- For the related inquiry inquiry, authoritou score higher for the question’s results, you have a more significant possibility of appearing in the “similar questions” area.
- “Related questions” are part of Google’s knowledge network, which we already know utilizes schema to comprehend material better. Of course, it’s not required to be picked as an answer source, but most response sites employ schema is probably not a coincidence.
- Content clarity and relevancy – You’ll need something like “a backlink is…” as a headline (or perhaps bolded text) somewhere on the website for Google to respond to an inquiry like “what is a backlink?” For example, the solution to the gyro sauce query came from the “directions” section:
So, where do we go from here? Backlinks to your page and site are the primary source of page authority. If you need assistance, start with my advanced method of link building. I’m also not going to go much into the clarity of your text since it’s very self-explanatory. Make sure your headlines are clear and that you naturally stress the most crucial portions of your content. You don’t need to cram in specific terms; instead, stick to a clean and straightforward approach. This will happen automatically if you’re writing naturally. The most exciting factor for you here should be the schema markup because many sites that rank ahead of you on these related questions won’t use it. It’s an extra opportunity to increase your traffic from these associated questions.
1. Schema comprehension.
You may skip this section if you’re already acquainted with schema. However, you may want to reread it for a reminder. The term “schema” refers to a rich text markup that effectively uses HTML code hidden from readers. The markup was created to aid content authors in better explaining their work. It is probably not a ranking factor since it is not extensively utilized. Google, on the other hand, heavily relies on it for features like rich snippets and a better comprehension of sites in general:
Those images, ratings, and reviews, among other things, may all enhance your click-through rates, which might indirectly improve your search results. But we’re not concerned with that here. Instead, we want to use schema to help Google understand our content better so that it is used for “Questions that are related.”
2. Creating a schema to appear in “similar questions.”
Most websites do not utilize schema because it requires more labor, but mostly because it is frightening. You’ll be overwhelmed if you go to the Schema site if you’ve never used it before. I don’t want it to happen to you, so let me simplify things. It’s not that horrible, I promise. When you visit the Schema.org library, you’ll see that there are hundreds of distinct characteristics to choose from:
Please do me a favor and disregard them now. Why? Because 99 percent of them will never be relevant to you, particularly for this article. However, there are three key schema tags that you should be aware of.
- “itemscope”: This is the most important tag. You may use it within any HTML element to alert search engines that everything inside that HTML division (or span, body, etc.) is on a single subject.
You are not required to provide value. Here’s an illustration:
The “itemscope” tag is shown by the arrow. This informs Google that everything inside that div element (in the rectangle) is connected.
- “item type”: The “item type” tag is one level down. You will need to provide a value for this one.
When you use this tag on an HTML element, it notifies the crawler that all of the material in that tag is of a single kind. As a result, it’s often used in conjunction with the “itemscope” tag. The Schema.org library contains a wide range of types:
Again, I don’t want you to worry about them because for our purpose, and we are focusing on getting our written content included in Google’s “Questions that are related.” We’re interested in the following types: The body tag was given the “item type” of “WebPage,” as seen in the following image:
- “itemprop”: The final title you’ll need to know and utilize is “itemprop.”
The previous two tags indicate general aspects of your material, but the “itemprop” tag allows you to be far more particular. Go ahead and click on one of the “item type” URLs I provided in the bullet points above. You’ll be given a list of distinct qualities (guess what “prop” stands for in “itemprop”):
You may choose to add as many or as few as you like. Include just enough information to describe your topic adequately. Let’s have a look at the “itemprop” tag in action before we get into particular attributes you’ll want to utilize in this situation:
You may use it on any HTML element, just like the other tags. Simply put, it should enclose the property name in quote marks. Another variant you could come across is:
You may add “meta” tags to your content with no other function except to describe it. These meta tags each describe one component of the content of the div (which is specified with the “itemscope” markup) in the example above. The image’s width and height are both set to 800 pixels, and the URL is also labeled. This is what I mean when I say you may go into as much detail as possible. Now, let’s return to the three categories of information we’ll utilize in this article. Each of them has various features, but we won’t use the majority of them. Instead, we’ll concentrate on a handful. For the term “webpage,” use the following:
- mainContentOfPage — This tag should be placed around the body of your text.
- About – This is a tag that explains your material in general. You’ll need to define your content in a few words (do so in the same HTML element’s “content” tag).
- Description — describes a specific content portion. For example, you might say something like “details the components of tzatziki” using the “content” tag once again.
For “article” or “blog posting,” use the following terms:
- articleBody — This is the tag that wraps around your content’s text.
- About – This is a tag that explains your material in general. You’ll need to define your content in a few words (do so in the same HTML element’s “content” tag).
- Description — describes a specific content portion. For example, you might say something like “details the components of tzatziki” using the “content” tag once again.
Does it make a difference in which one you use? Not much, in my view. As you can see, they’re all almost similar. You’ll be OK as long as you use them whenever feasible. Is schema required for every piece of content? You don’t have to use schema all of the time. We’re concentrating on information that answers a few queries and might be linked to by Google. You don’t have to add markup if your article doesn’t honestly answer many popular questions (but it’s still a good idea).
Conclusion
Today’s SEO is a lot more complicated than it used to be. However, several options for increasing search traffickers are far more straightforward to adopt than traditional SEO. One of these changes is the related queries that appear in search results. Implement the methods we discussed in this article if you want your content to appear in those inquiries, and you’ll have a high chance of doing so. Concentrate on your standard on-page and off-page SEO, and begin using your content’s unique schema markup that I have shown above. In addition, Google has a new feature meant to increase organic search traffic. The google related questions are not just the same as any other question on google. They also have an answer.
Frequently Asked Questions
How do I get more organic traffic on Google?
A: Organic traffic is the people who come to your website without promotion or advertising. They are not sent there by paid search engine ads, social media advertisements, banner ads, etc. The only way you can get more organic traffic on Google is through a well-written content marketing strategy and good old fashioned SEO techniques like quality keywords in your websites title tag and meta description as well as other elements found on the page such as images
How does Google track organic traffic?
A: Google tracks organic traffic by monitoring the sites ranking in search engine results. The more a website is searched, the higher it climbs on the googles list of websites that people tend to visit most often. In addition, organic traffic gets tracked when someone searches for your product or service and clicks through from one of their personalized search engines, such as Google Images.
Which approach is most appropriate to drive more organic traffic?
A: The best approach is to keep content fresh and use social media, especially when it comes to search engine optimization.
Related Tags
- google’s-people-also-ask-related-questions
- Google search console
- google ads
- Google paid search certification
- Google answer box is not working