With its ability to conduct various tasks, email marketing is the most underutilized tool in business. Learn how it can help you launch your new venture and get customers’ attention like never before. Email marketing is a powerful tool for business. It’s one of the most cost-effective ways to reach your target audience, and it can be done with minimal investment. Email marketing tools are available for free or low cost, making this an easy way to get started in email marketing. For example, all I have to do to start a company and generate money quickly is leverage my contacts and brand. I can soon attract thousands of visitors to any website in a matter of days and create thousands of dollars in income. That’s precisely how I assisted a friend in launching a product and generating over $100,000 in revenue in less than 30 days.
It wasn’t always simple for me when I initially started. I didn’t have any connections, wasn’t wealthy, and no one knew who I was. So, how was I going to grow my company? I couldn’t afford to spend money on marketing since I didn’t have any. People would flee once I informed them I had a business because they didn’t want to hear my sales spiel. So, how did I go about marketing and growing my company? Emails, to be precise. Here’s how I went about it:
Millionaires are the people to go after.
Selling to people doesn’t always work, particularly when you don’t have a track record, as I discovered the hard way. So I decided just to tell folks how they were messing up in terms of marketing. When I told them everything they had done wrong, I gave them the farm. Sure, they could take that list and repair things themselves, but I figured that if someone was a billionaire, they wouldn’t have the time to do it themselves and would rather employ me instead. For example, on July 16, 2007, I wrote Michael Mortiz an email. Before you read the email, remember that I sent it when I was a youngster. Hey Michael, I know you’re a millionaire venture capitalist, but far too many of your investments fail, and you need to solve them. Sites like Eons aren’t designed with their intended demographic in mind. I know I’m only a small college student, but individuals like my father (55 years old) who seek social networks like Eons find it too complicated and then badger someone like me to help them utilize it. What’s wrong with Eons is this:
- The webpage is disorganized, and there is no indication of what should be done next. I realize that the site is divided into parts, but the register box isn’t always the simplest to discover for newcomers. It might have a more important call to action and be more noticeable. Perhaps a more oversized registration button in an orange hue sticks out more.
- Don’t you believe your default font size should be more prominent if your intended audience is older individuals, such as those aged 50 and up? Yes, there is a font size adjustment at the bottom, but if you planned the text size to be expected when the page loaded, you should have placed it higher at the top. The font size changer is also incorrectly implemented; the website should not refresh; instead, the font size should alter.
- Eons should make greater use of their available space. Older folks are known to conserve money more than younger ones. Thus, they do not have large displays. It would significantly improve the user experience if you could move items up on the site and remove wasted space.
- These four shifting panels may be seen in the website’s central section, and they cover everything from Eons travel to how to utilize Eons. I understand what you’re trying to do with this section. However, the messages might be better. Granted, some may be advertisements over which you have no control, but the Friday the 13th trivia game, for example, does not make it apparent that it is a game. For instance, merely seeing a cat picture did not convince my father that it was a game.
There are many more issues with the site, such as how it is advertised and so on… But that was the end of my rant. If you’re wondering why I didn’t submit this message straight to Eons, their feedback form is a pain to use and too tiny to convey lengthy messages. It’s also challenging to acquire an email on their site. I realize I’m only a child, but if Guy Kawasaki and Michael Arrington believe me and listen to my advice, I’m sure you will. Please let me know if you ever need input on other sites. Thanks, I contacted Eons.com investor Michael Moritz about everything Eons.com was doing wrong, as you can see. I could have sent the email straight to Eons, but I decided against it since I knew they’d disregard it. Their investor, on the other hand, was adamantly opposed. All investors are concerned about their financial returns. Therefore, they will naturally go to whatever length to maximize their profits. Michael contacted me back the next day (he probably doesn’t remember me) with the following message:
Although his email was brief, he included Jeff and Lee, the company’s founders, which is noteworthy. Lee replied to Michael’s email within minutes, saying: Michael, Thank you for sharing Neil’s thoughts. I hope everything is going well for you. I want to visit you on my future journey to the West. Neil, Thank you for taking the time to provide your thoughts. I’m sorry to hear that your father, and eventually you, had a bad first experience with eons.com. I’m delighted to report that we’re working on some of your concerns. However, in certain situations, the design was deliberate. I’d be pleased to provide you with some background information. It would be nice if we could set up a phone conversation to accomplish this. Please let me know if you have any availability on Wednesday or Thursday. Thank you once again for your time and input. Best wishes, Lee Lee and I spoke over the phone a few days after this post, and I offered him some additional comments before he closed the discussion with a casual job offer. I then informed him I wasn’t looking for a job, but I was interested in consulting. We couldn’t agree on the consulting work because I demanded too much money, but it still demonstrates the power of email. I no longer send these kinds of emails, but I often used to do it when I was a youngster, and it worked well. We could produce over a million dollars in income because of this one strategy. That’s how I met folks like Pete Cashmore, Michael Arrington, Guy Kawasaki, Gary Vaynerchuck, and so many more… It all started with a simple email.
How to use email to promote your business?
Although I haven’t utilized the above method in years, I am confident it is still effective. So here are a few things I suggest if you want to give it a shot:
- Only Millionaires are the people to go after. When I used to target people who weren’t rich, they would take my recommendations and implement them on their own. On the other hand, Millionaires are more likely to offer you a job or a consulting gig. And if you want to take it further, target billionaires like I did.
- Don’t give up — Michael Moritz may have responded the same day, but some individuals failed to respond. Follow up with those you’ve emailed until you receive a response. For example, Michael Arrington hired me after a six-month search.
- Make sure you’re detailed — my email to Michael Moritz wasn’t. I should have provided screenshots and shown how to make their code more search engine friendly, among other things. The more detailed your email is, the more likely it will convert into a paid position.
- Don’t be hesitant to use people’s names — as you can see from the email, I named Michael Arrington and Guy Kawasaki. Those were two more men I contacted and eventually worked with. After you’ve done it a few times and worked with a few well-known people, discreetly include a few prominent names in your email to boost your response rate.
- It’s okay if people ignore you if you’re courteous. However, some individuals will forgive you even if you are persistent. Don’t take it personally or get angry… some individuals are just busy. You can at least check whether someone read your email using Yesware, but if they continue to ignore you, go on to the next person on your hit list. It’s not your loss; it’s theirs.
Conclusion
I would employ the strategy mentioned earlier if I had to start promoting my company. It works in any business, and you have more data at your hands than I had in 2007 to help you generate awesome emails. Keep in mind that the strategy above will brand you more than your company, but that’s OK. You can concentrate on branding your company later, but for now, focus on promoting yourself so that you can generate cash for your company. So, what exactly are you waiting for? Once you’ve found someone you want to contact, all you have to do now is look for their email address on Google. Email marketing is a great way to build your business. It’s easy, and it can be done on the cheap.
Frequently Asked Questions
How do I launch my first email marketing campaign?
A: There are several ways to launch your email marketing campaign. You can choose from cold calling, hot mailing, and email blast campaigns. You will need a list to start within each case, or this type of mass communication would be ineffective for most businesses.
How can I use email marketing to grow my business?
A: Email marketing is viral, and it allows you to send personalized messages. It can also reach people or increase if you have an email list. You should use emails to inform them about new features on their account or other relevant information for the product they purchased from you recently.
Is email marketing Still Profitable?
A: Yes, email marketing is still profitable. The question of how much it will be worth in the future is unknown because it could go on indefinitely, or there may never come a time when email advertising doesnt work anymore.
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