Google is the world’s most dominant search engine and digital advertising platform. It also has a treasure trove of free tools to help you with online business efforts. Here are some of our favorite Google apps that will improve your marketing strategy, no matter what industry you’re in. Google reigns supreme when it comes to everything related to the Internet. With an 89 percent worldwide market share, it is the most used search engine on the planet. Google receives 3.5 billion queries per day. That’s almost 1.2 trillion searches every year. With so many people utilizing Google to look for information online, understanding the Google algorithm is vital for companies. This knowledge will aid them in implementing SEO strategies to increase ecommerce sales.
On the other hand, Google is much more than a search engine. All Android devices have access to the Google Play Store, which is the official app store. So Google is the one who created, owns, and runs it.
Understanding how the app store works can assist you in improving the rating of your company’s mobile app. While you may be aware of Google’s importance for searches, you may not be aware of all of its other features. In addition, Google provides a plethora of free products for users to use. These materials may help you enhance your marketing efforts as a company owner.
Best 15 Google marketing tools for your company:
1. Google Drive
Google Drive may already be recognizable to some of you. Perhaps you’re making use of it in your personal life. However, you may utilize Google Drive to assist you with your company.
It’s an excellent option to have all of your marketing information in the cloud securely. You’ll be able to keep organized and have access to all of your papers and photos from anywhere. This is much more efficient than just saving crucial information on your smartphone or an external hard disk. Google Drive is impervious to accidental damage, fires, floods, and theft, unlike hardware that may be lost or destroyed. One of my favorite features of Google Drive is the ability to view my files from anywhere with an Internet connection. You may also use the mobile app to manage your files while on the move. I use Google Docs and Google Sheets to work on material directly, in addition to Google Drive for storage. In fact, I’m using Google Docs to write this blog entry. That manner, my progress is automatically recorded and kept. I’m sure you’ve lost stuff you were working on in Microsoft Word or Excel at some time. Don’t get me wrong: I think it’s great. That program isn’t wrong, in my opinion. I’m only stating that wI’s never had a problem working or storing anything in Google Drive. It’s also where I save my images. If I find a picture that I want to use on one of my websites, YouTube channel, or blog entries, I keep it in the appropriate folder on my hard drive. You may share files with particular people if you share information and interact with your team. Set settings that allow them to see, share and change data. Google Drive storage for the first 15GB is free. For $1.99 per month, you may upgrade to 100GB of storage. I doubt you’ll need much more than that.
2. Google Alerts
GAs the name indicates, google Alerts will inform you about anything you make an alert for,
Let’s imagine you want to get notified whenever your company is mentioned online. Create an alert and you’ll be notified when anything new is published. Then, if you come across unfavorable information about your brand on the Internet, you may take action. This is a fantastic approach to keep tabs on your internet reputation and enhance it. You can, however, set up alerts for anything. It might be your or one of your top rivals’ names. If you didn’t have these notifications, you’d have to actively search for this sort of stuff every day, which is ridiculous and wasteful use of your time.
Google Alerts also provides recommendations based on what’s trending, covering a wide range of subjects including:
- technology
- health
- business
- entertainment
- finance
Depending on your industry, you may keep an eye on specific categories.
3. YouTube
Google paid $1.65 billion for YouTube in 2006. There are over 1.5 billion YouTube users on the planet. For youngsters, it is the most popular social networking platform on the earth. In fact, 96 percent of American teenagers use YouTube, which is critical if your company targets Generation Z. Still, you need to be active on YouTube no matter what kind of company you have, what sector you’re in, or who you’re trying to reach. Here’s a link to my YouTube channel: http://www.youtube.com
OYourvideo material seems to have an infinite number of possibilities. On YouTubeFor starters, anyone searching straight from this platform may find your material organically. However, once a video has been uploaded on YouTube, it may be repurposed throughout the rest of your distribution platforms. Integrate videos onto your website. Please include them in your blog posts. Send them to your mailing lists. These films may also be shared on your social media platforms. YouTube makes it simple to accomplish this right from the site. If you don’t already have a YouTube account, I strongly advise you to make it a priority for your company and video content strategy.
4. Google Analytics
Google Analytics is the most comprehensive tool for analyzing website traffic.
You may discover more about the people that visit your website. Google Analytics will show you who visits your site and their demographics. This will offer you a better idea of your target audience and if your marketing efforts are reaching the correct individuals. Find out where these users are from and what language they speak. Find out what kind of technologies they’re employing. Google Analytics will show the operating systems and web browsers they use. This tool will also tell you how much mobile devices generate your traffic. You’ll also figure out where your traffic comes from. You’ll be able to see whether visitors came from a website, a social media network, or a search engine. You’ll also see the search terms they used. Google Analytics will provide you a clear picture of your most popular content and assist you in determining whether or not your visitors are converting. If you’re not using Google Analytics, your marketing efforts aren’t maximized adequately.
5. Google Webmaster Tools
Google Webmaster Tools may help you determine how well your website is optimized for search engine visibility.
I’m assuming you’re aware of the significance of SEO and that properly optimizing your site will significantly influence how your rank in search results. Depending on its algorithm, Google rates key elements and rewards areas are always shrouded in secrecy. But you don’t have to remain in the dark any longer. Wo, what better method to see whether your website is optimized for Google searches than to use a Google tool? You may create alerts for anything that inhibits your website from being caught in searches using Google Webmaster Tools. Examine your search traffic to see how people are currently discovering you. If you go to the top problems list, this tool will assist you solve what’s wrong with your site. You’ll get access to testing tools as well as guidance on how to use them. Google Webmaster Tools includes tutorials and online courses that teach you step-by-step how to create an SEO-friendly website.
6. Google Translate
Have you ever gotten an email from a client that was written in another language? You don’t need to employ a linguist or buy costly tools to figure out what it’s saying. Instead, you can easily comprehend them thanks to Google Translate.
This method works for blog comments, social media communications, or even customer evaluations written in a different language. Copy and paste the content into English into this tool to get the content translated into English. To receive an accurate translation, you don’t even need to know what language they’re speaking. Instead, Google will recognize the language automatically and handle it for you. This application also makes it simple for you to respond to your consumers. Compose your message in English and then copy the translation for your reply. Short pieces of text aren’t the only thing Google Translate can handle. IFor example, it can translate essential papers and the URL of a website. Foreign messaging may or may not be seen often depending on your industry and target market. However, it’s convenient to have something on hand if the need arises.
7. Google Keyword Planner
Although Google Keyword Planner is part of Google Ads, it deserves to be mentioned separately.
This tool can assist you in locating keywords and phrases that are relevant to your company. First, discover appropriate keywords and get bid estimations depending on how competitive each word is. Then, establish a budget depending on any keywords you’re bidding on by determining how often specific keywords are searched for. Long-tail keywords may also be found using Google Keyword Planner. These keywords will not have as much search traffic, but they will be less competitive. Furthermore, these leads will be better qualified, making them more likely to convert.
8. Google My Business
Google My Business allows you to create a free Google listing.
Your free listing will appear when consumers search for companies on Google or Google Maps. You want all of the information about your company to be as accurate as possible when they click on it. With this tool, you can control anything. Your phone number, website, location, and shop hours will be included in the listing. Failure to claim your listing may result in erroneous information published online about your company. This is certainly something you want to avoid. You may also use this company directory for advertising your most recent deals. Customers will be able to leave reviews for your company on Google. Responding to the comments on such reviews allows you to interact with them. Thank each customer for taking the time to leave a review, and reply appropriately to anybody who has had an unpleasant experience. You’ll also be able to see how visitors discovered your company listing online, whether it was via a direct search or organic searches.
9. Google Calendar
Another excellent tool for staying organized is Google Calendar.
The world has changed. The days of keeping track of your appointments on a large calendar on your desk are gone. We’re always on the go as company owners and marketers. It’s easy to lose sight of vital details when there are so many things to keep track of. You can easily add events and manage your daily calendar using Google Calendar. To ensure that your team is on the same page with crucial marketing deadlines, share your calendar with other Google accounts. Set up reminders and notifications sto forget anything thing on your to-do list.
10. Google Insights
Your website must function and perform at a high level in order for your marketing efforts to be effective. Google Insights will assist you in ensuring that this is the case.
This program examines the content of your website. You’ll be given details regarding the page’s loading speed. Other tools might also assist you in determining if your website loading speed is optimum or requires improvement. But it’s the report that sets Google Insights apart from the competition. Google will give recommendations on how to make your web pages load quicker. From a marketing standpoint, this is critical. As a consequence of one of your initiatives, someone has just clicked on a link or navigated to your website. Don’t let them go because your page takes too long to load.
11. Experiments with Google Content
Google Analytics includes Google Content Experiments.
It enables you to play with many forms of information, as the name says. This is an excellent tool for promoting your business. For example, you may test several versions of the same ad or campaign and compare the results to discover which one performs best. The top ad may then be used for future campaigns, while the ones that didn’t perform as well can be tweaked. Each experiment begins with the selection of an objective. This allows the program to change the metrics depending on what you wish to achieve. Using the tool, you may test up to 10 variants of a single landing page, ensuring that your final experiment findings are as precise as possible.
12. Google Trends
You need to maintain your finger on the pulse as a marketer. You need to be aware of what’s going on in the world around you. Keep an eye on local and international news. Keep up with the latest in pop culture. You can come up with suitable marketing tactics based on these trends if you know what’s going on. However, while you’re busy at work every day, it might be tough to do so. This will be a lot simpler if you use Google Trends.
View the most popular searches on a local, regional, national, and worldwide level. Then, look for a particular subject, such as your industry, to discover how popular it has been throughout time. It will be simpler for your brand to remain current if you know what consumers want. For example, you may design a targeted ad or campaign on social media that will get a lot of attention by using pop culture trends or global news.
13. Google AdSense
Google AdSense is an entirely free service. You’ll be compensated for your participation.
Unlike the other advertising platform on our list, Google AdSense allows you to display adverts from different companies on your own website. Google ensures that the advertisements satisfy a specific level of quality and are relevant to your target demographic. It’s not an issue if you don’t like an ad that appears on your site. Disable any advertising you don’t want to see and change the kind and position of ads that best suit your requirements on your site. To guarantee that you earn the most money for your ad space, Google AdSense will only allow the top bidders to appear on your site, allowing you to make the most money possible. It’s an excellent approach to supplement your income while you concentrate on your other marketing techniques.
14. Google Blogger
Google Blogger may be used to create a personal or company blog.
If you’ve been following my blog for a long, you’ll notice how much emphasis I place on the advantages of blogging. Those who aren’t already using this powerful marketing strategy should get started immediately. Google Blogger provides you with a free domain name to host your blog. While most of you would want your blog directly on your website, this is an option for newer companies or those who wish to develop a personal brand distinct from their present firm. This new domain may be used to advertise your company’s website. Integrating your new blog with Google AdSense, as I just mentioned, is simple. As I previously said, you should have a blog on your business website for the most part. Google Blogger, on the other hand, should not be disregarded. It’s deserving of a place on this list.
15. Google Voice
Google Voice allows you to communicate with your consumers from any device.
From your phone, PC, or tablet, you may make and receive calls or messages. Google Voice is free, unlike a mobile phone number or a landline for your company. Google Voice also lets you choose a virtual number from almost any area code, which is helpful if you’re trying to reach out to customers in a particular region. Your leads are more inclined to trust a local number than a caller from another state. The virtual number may be used with any mobile or landline device. It’s simple to deal with incoming calls from various areas. Anyone with access to the phone can answer it. If you have team members in several locations, they may all reply to an incoming call. Finally, Google Voice is an excellent tool for improving customer service and communication. If you’re unhappy with your present phone arrangement, this tool is worth investigating.
Conclusion
Google is more than simply the world’s most popular search engine. It provides a broad selection of free tools for company owners who wish to boost their marketing efforts. Not everyone will benefit from all of these tools. Some of you may not need all 15 of these items. Regardless of your scenario, I suggest consulting this list and looking into the resources that are appropriate for you. Trying them out is entirely risk-free. They are, after all, free to use.
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