Blogging is a powerful tool that can help you build your brand while building an audience who will be on board with what you have to say. Here are ten lessons from Seth Godin’s career in blogging that may make it easier for you to get started. I’ve admired Seth Godin since I first began in the company. He’s a fantastic marketer as well as a fantastic writer. In reality, he is the owner of one of the most popular blogs on the internet. I’ve read many of Seth’s books, listened to his interviews, and even seen him speak on many times throughout the years. While many consider him “America’s greatest marketer,” he can teach you a lot about blogging.
Ten lessons about blogging:
Lesson 1: Blogging, pruning, experimenting, and repeating.
When it comes to developing blog material, the traditional approach is to research trends, look at what your rivals are doing, come up with creative ideas, and, most importantly, offer your audience what they want. None of this applies to Seth. Instead, he’s built a voice that draws people in over time. He’s taught himself to write a lot, examine what resonates, experiment, trim, and write until something catches people’s attention. He goes through the same procedure repeatedly, which takes a long time.
Lesson 2: Write a blog post every day.
Seth revealed his blogging habit in an interview with Ad Age last year. Seth writes a blog article every day, and each one offers insight into the worlds of business, productivity, and creativity. It might be as short as a paragraph or as lengthy as two pages. That’s a lot of blogging to keep up with, and it’s at a breakneck speed. So how does he manage to accomplish it? He writes every day. However, he may produce one or fifteen blog posts on that day. He then adds those other posts to the queue. Queuing enables him to swap out postings he doesn’t like for ones he does.
Lesson 3: Stay away from Twitter and comments.
If there’s one thing you can say about a blogger like Seth Godin, it’s that he’s productive. What is his enigma? He doesn’t accept comments on his blog, and he doesn’t use Twitter, to name a few things. He stays away from Twitter because he knows he’d be terrible at it. Twitter’s elite users devote a significant effort to building a following, finding outstanding information to distribute, and boosting others. Seth claims he isn’t particularly good at it… else, you won’t be able to accomplish it. He avoids comments because he doesn’t want to go down the rabbit hole that words may lead to. He doesn’t want to be distracted or bothered by rants and disputes since they may quickly escalate downhill. He does concede, though, that comments may help clarify and sharpen your views. But it turns out to be a waste of time for Seth. “A chance to keep busy while not accomplishing anything,” as Seth phrased it. “I’m not sure that’s the best option.”
Lesson 4: Do not watch television or attend meetings.
Seth stated he is prolific because he never watches television, which was a purposeful choice he made in an interview with Georgina Laidlaw of Problogger, who dubbed him “prolific.” He doesn’t put any effort into it. Zero. Instead, he keeps a blog. He also confesses to being “America’s worst meeting attender.” Some individuals attend meetings for five hours. Cut it out, and you’ve just freed yourself five hours to accomplish something more useful. It isn’t easy to imagine an entrepreneur like Seth never attending a meeting. Still, in reading This Before Our Next Meeting, a book his publishing business just released, he argues that three or more individuals often utilize arrangements to discuss challenges they can address. However, if you want to get things done, you only need to speak with one person…and one discussion, not a meeting, is all you need. Seth confesses to talking to many people and having these kinds of conversations throughout the day, but he makes sure each achieves something particular.
Lesson 5: If you don’t ship, you don’t get paid.
His attitude toward shipping is another factor for his high productivity. To bring the product to market, regardless of what it is. A short-order chef, for example, is compensated for shipping. They are paid for preparing hamburgers. However, they will not be reimbursed if they do not prepare hamburgers. A plumber is the same way. They are compensated for unclogging pipes. However, they are not paid until the lines are opened. Everyone, even bloggers, sails for a livelihood; therefore, Seth advises you to become incredibly excellent at it.
Lesson 6: Write as though you’re speaking.
The ability to write as you speak is a strategy that Seth and I have in common, as do many great bloggers. This is significant because some artists claim that they can only write when the inspiration hits them. However, no one requires motivation to speak. Therefore, you won’t have to wait for inspiration to write. As he puts it, if you wake up unable to communicate, visit a doctor. Writing as though you’re talking will make your content conversational and easy to create, as long as you can think of anything worth saying. Then, you jot down whatever is in your thoughts.
Lesson 7: Pay attention to details.
You have to wonder where all of his ideas come from. Let me tell you something. He seemed to be paying attentively. And he is perceptive. For example, if he sees something that he doesn’t understand or doesn’t make sense to him, he will attempt to figure it out. That might lead to an epiphany that he shares on his blog. The same is true for you. If you’re going about your business and encounter a difficult circumstance, attempt to solve it. If you don’t have time to accomplish it right away, scribble down your thoughts and return to them later. If you don’t do anything with the concept and it lingers with you for days, you know you need to revisit it. It’s then worth sending.
Lesson 8: Use your blog as a testbed for new ideas.
One of the things I appreciate about my blog QuickSprout is sharing ideas in a controlled atmosphere and watching how my followers respond. If the response is positive, I will explore the proposal. If it isn’t, I’ll have to either change the concept or abandon it entirely. This is the definition of blogging as a minimal viable product. Blogging is a low-cost way to evaluate whether an idea has legs. Godin may say the same, throwing forth ideas and monitoring how they are received.
Lesson 9: Create content for your site rather than for money.
You’d be mistaken if you assumed Seth blogged to generate money or promote his other companies, such as Squidoo. He is adamantly opposed to the notion that he has items or is attempting to monetize his site. He doesn’t mind if blogging makes money, such as via speaking fees or book deals, but he feels that bloggers should write for their joy rather than for the money. He believes that individuals get into difficulties when they consider their blog a sales funnel or even a commodity that can be packaged and sold. Why? It’s practically hard to create anything rare and valuable in today’s digital environment, where ideas abound. The $99 special report, in other words, is neither unique nor a statement. He argues that ubiquity, or being everywhere, is superior to treating scarcity.
Lesson 10: Figure out what pushes you to get out of bed in the morning.
As you would expect, he does not think that individuals should blog full-time to make money. If that’s the case, you don’t have a love for blogging; you have a job. “What motivates me to get out of bed in the morning?” you must ask yourself. “How do I know what I’m enthusiastic about?” You must pick what you are enthusiastic about to be a great blogger. Another question you should ask yourself, according to Seth, is, “how far are you ready to push?” The problem with being the greatest at anything is this. Make it as tiny as possible. It’s a lot simpler to become the most excellent newborn heart surgeon globally than it is to become the most renowned scientist in the world. A small specialty permits you to become proficient at it via practice. The other is so vast that mastering even a tiny portion of it would take a lifetime, and there’s a good chance you won’t make it! This implies that if you want to be the best SEO blogger globally, you need to concentrate on a particular aspect of SEO, such as link building. If you’re going to be the most exemplary entrepreneur globally, you must choose an industry you can dominate, as Henry Ford did with automobiles. He didn’t declare he wanted to be the greatest in transportation; instead, he said he wanted to be the best in cars. That’s precisely what he did.
Conclusion
I’d want to make the final point is that you’ll need a strategy. You need to have a concept of what you want to achieve this year and in the future, even if it’s as essential as jotting down two or three objectives on a piece of paper. Seth Godin did not become a successful blogger overnight. Years of continuously attempting to perfect what he was passionate about paid off. You can do it as well!
Frequently Asked Questions
How do I write a good Seth Godin blog post?
A: Seth Godin has been writing for over 20 years, and his blog posts have changed drastically over time. Even if you are not familiar with what he writes, I can give you some general guidelines that may help you write better blog posts on which visitors will want more information.
Does Seth Godin blog every day?
A: No, he doesn’t blog every day.
Who is Seth Godin’s net worth?
A: Seth Godin is a famous author and entrepreneur. According to Celebrity Net Worth website, his net worth is around USD 30 million.
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